Leucadia Barbershop

Best Barbershop in North County

San Diego Barbershop

Spent some time back in San Diego last month and finally got around to photographing Emiliano Zermeno at his new Leucadia Barbershop location - a five minute drive from the house I lived in for 7 years. Funny concept when you think that this project encompasses all 50 states!

Last time I saw him was during COVID when they were forced to give haircuts in the parking lot outside. As you can see he has tattoos up to his chin. We talked a bit about his interactions with tourists coming into the shop that aren’t used to seeing people covered in tattoos. Emiliano is very kind person, but first impressions can be misleading, so sometimes it’s necessary to go the extra mile to make people feel welcome.

The shop has strong family history that began when his parents opened up in 1996. Like so many long time barbershops that have to deal with landlord issues, they unfortunately had to vacate that location recently, but that led to the beaut that he’s in now. A place that is a direct reflection of the barber himself (skateboarder) and the southern California culture he grew up in. It’s obvious when talking to him that family is a huge part of his life. As is continuing on what his parents worked so hard for. He’s also part of the Uppercut Deluxe crew, so you know his cuts are top tier. Head over to his shop’s website to learn more, and if you’re looking for a great haircut in north county San Diego, Leucadia Barbershop is the spot.

Click HERE to check out my photography book of barbershops in all 50 states of the USA.

And there are barbershop prints from this series available HERE. For all other print inquiries please contact me directly.

Emiliano Zermeno - San Diego Barber

Leucadia Barbershop - San Diego, CA

Good Haircuts - Bad Advice

Best barbershop in north county San Diego

Black and white photograph of a barbershop in San Diego, CA

Barbershop in Encinitas, CA

A Traditional American Barbershop - A Neighborhood Fixture

An Old School Neighborhood Barbershop

I first photographed this barbershop in San Diego in 2011, early on in what would eventually become the Barbershops of America project. At the time, I didn’t fully realize how important these photographs would become. I was simply drawn to places like this — shops that felt unchanged, where time moved a little slower and the barber knew everyone who walked through the door.

This shop, run by Johnny Lovato, was one of those places.

A Shop That Felt Lived In

Walking into Johnny’s barbershop felt like stepping into another era. The space wasn’t curated or styled — it was simply lived in. The chairs, the mirrors, the worn floor, the little personal details scattered throughout the shop all told a story without trying to.

These weren’t decorations meant to evoke nostalgia. They were just the things that had accumulated over time. That honesty is what made the shop special and what kept the doors open to the same neighborhood of friendly customers for decades.

The Barber and the Community

Johnny was always kind and welcoming, the type of barber who made time for conversation as easily as he made time for a haircut. His shop wasn’t just a place people came to get cleaned up — it was a place where stories were shared and relationships were maintained.

One of the small details I always remember is how happy Johnny was feeding his bird Cheetos. It’s a simple moment, but it perfectly captures the personality of the space and the rhythm of the shop. Those are the moments I’m always looking for when I photograph places like this.

Returning Years Later

I returned to photograph the shop again in 2019. By then, Johnny’s son had taken over the business. Much of the spirit of the shop remained, but time had clearly moved forward — as it always does.

Not long after, the barbershop closed, and the space was eventually transformed into something new, and in my opinion, soulless. That’s the reality for many traditional barbershops across the country. Rising rents, retirement, and redevelopment quietly erase places that once anchored their neighborhoods. Luckily another barber took over the space, so it remains a barbershop, just without the decades of character and memories that once filled it.

Why These Photographs Matter

Barbershops like this rarely close with ceremony. They disappear quietly, often without anyone realizing that a piece of local culture has gone with them.

This series exists so that those places aren’t completely lost. These photographs are not about nostalgia for nostalgia’s sake — they’re about acknowledging the importance of everyday spaces that shaped communities for generations.

Part of a Larger Archive

Johnny Lovato’s barbershop in San Diego is just one small part of a much larger body of work documenting traditional barbershops across the United States. Together, these images form an archive of a disappearing American tradition — one shop, one barber, one story at a time.

More Barbershops of America

View The Book

View The Gallery

Interior of a traditional barbershop in Point Loma, San Diego, where time-worn chairs and details reflect decades of community history.

Johnny Lovato, the barber, shares a moment feeding the shop’s pet bird — a small gesture emblematic of daily life in the space.

Johnny Lovato smiles after feeding his pet bird at his barbershop in San Diego

Portrait of a barber standing behind his chair — a quiet testament to the people who made these shops more than just businesses.

An old rotary telephone inside the shop — one of the many small artifacts that speak to the barbershop’s lived-in past

A barber sits in his chair during a quiet moment — a human pause captured in the rhythm of the shop.

A customer receives a haircut — a simple everyday moment that also anchors the narrative of barbershop culture.

University Club - San Diego

University Club - San Diego, California

Recently had a great opportunity to present some of my cowboy photography to members at The University Club in San Diego, California. Sitting on the 34th floor of the Symphony Towers, the club has the best view in all of America’s Finest City! It was a pleasure just being up there, but even more so presenting work along a couple other photographs that I’m lucky to call friends - Nick Nacca and Gary Allard as well as APA San Diego. It was a great night all the way around. The three of us had fun presenting our work and everyone in attendance was very engaged during and after. I’m grateful for the opportunity to share!!

Go here to shop my fine art cowboy photography prints

Photography presentation at The University Club in San Diego, California

Color photographs taken by Tim Hardy

Black and white photo taken by Rich Soublet

The Photographic Journal

Basketball Photo Essay - The Photographic Journal

Southern California Basketball Culture

Over the past couple years I’ve been quietly working on a series of photographs about the unique basketball culture that exists in Southern California. It’s been an incredibly fun project and a huge contrast to the American Backcourts photographs of hoops from far off places all across the country. So it’s great to see the series featured on The Photographic Journal - a website that puts together beautiful photo essays. Click HERE to check it out.

American Road Trip Photography

The Great American Road Trip - Photography

When are you supposed to say enough is enough and move on to another subject? Roadside Meditations was published a few months back, which would (should?) be the logical line in the sand stating ok, you did the thing, now try something else! And a person smarter than myself would probably do that! History thus far does not comply. My long term personal project are just that, personal. So I might partially focus on a new subject, but I’m always on the look-out for images that fit the older projects too. It’s not intentional. It just is. I love these projects and can’t help myself.

Click HERE to purchase a copy of Roadside Meditations or contact me directly to inquire about prints of my American road trip photography.

Wyola, Montana

California desert

Wyoming

California desert

Parker, Wyoming

California desert

California desert

California desert

Cowboy Photography - American West

Western Cowboy Photography

Photographing cowboys in the American West has been so many adjectives. Just scrolling through images to make this blog post gives me even more appreciation for the work, life, and culture of these people. As of this writing I’ve been lucky to photograph on cattle ranches in Nevada, California, Texas, Arizona, Idaho, and Wyoming. Which has been an education in and of itself, seeing all the differences from region to region. Not sure how long thing has been going on no, but the desire to continue only grows with each ranch visited. Certainly my favorite project to date.

Click here to see more of my cowboy photography and contact me directly to purchase wall art from the American Cowboy series. All of my images are available as prints for your home, office, or commercial space.

Fulstone Ranch - Bridgeport, California

Dave Ennis - Wyoming Cowboy

Diamond A Ranch - Seligman, Arizona

Cowboy “Office” - Idaho

Dwight Hill - Buckaroo - Idaho

Diamond A Ranch - Seligman, Arizona

Dwight Hill - Buckaroo -Idaho

Basketball - Mammoth Lakes, California

Basketball Culture Photography

Basketball Art Prints - Winter

The other day I received a basketball image request from a client which caused me to dig through the archives of the American Backcourts series. It was staggering to see how many images I’ve made of basketball hoops all over this country. The digging also brought up a lot of good memories that were a great reminder of why the series still continues today. The images you see here are from this past winter in California and Wyoming.

Contact me directly about fine art basketball hoop prints for your home, office, or commercial space - rob@robhammerphotography.com

Basketball Hoop - Freedom, Wyoming

Mammoth, California

Mammoth, California

Mammoth, California

Winter Storm Photography in Mammoth, California

Photographing a Winter Snow Storm in Mammoth

I’ve spent a lot of time in Mammoth over the years, mostly chasing snowstorms and long days on a snowboard. When a real storm rolls in, the town changes completely. Roads disappear, buildings soften, sound drops, and everything starts to feel slower and heavier. Those are the days I usually trade the board for a camera because the mountain tends to shutdown during heavy storms.

These images were made during an active winter snow storm in Mammoth, California. Not the postcard version of winter, but the kind where visibility comes and goes, snow stacks up faster than you expect, and the landscape feels stripped down to its essentials.

Living and Riding Through Winter Storms in Mammoth

If you spend enough winters here, storms stop feeling like events and start feeling like part of daily life. You wake up early to check the wind, ride when it’s good, wait it out when it’s not, and move through town while everything is still half-buried.

That familiarity makes it easier to photograph in tough conditions. I’m not chasing drama — I’m paying attention to how snow reshapes familiar places. A parking lot becomes abstract. A road turns into a line of tone and texture. Scale shifts constantly as the storm moves through.

Photographing Snow, Wind, and Scale

Winter storm photography is less about spectacle and more about restraint. Snow simplifies scenes, but it also hides detail. Light flattens quickly. Wind erases edges. The challenge is working within those limits without forcing a moment that isn’t there.

Most of these photographs were made quietly, between riding and driving, while the storm was actively changing the landscape. I’m drawn to scenes where human presence feels temporary — plowed roads, snow-covered buildings, tracks that won’t last long.

Why Winter Storm Photography Matters

Severe weather has a way of revealing place. In the mountains, storms expose how people build, move, and adapt. They show scale in a way clear days don’t. For editors, designers, and brands, winter storm imagery can communicate isolation, endurance, calm, and intensity without explanation.

These photographs aren’t about tourism or ski culture. They’re about atmosphere and environment — images that work as visual anchors in editorial layouts, books, campaigns, and long-form storytelling.

Editorial and Commercial Licensing

This series of winter storm photographs from Mammoth, California is available for editorial and commercial licensing. The images are well suited for magazines, books, outdoor and lifestyle brands, environmental storytelling, and large-format applications where mood and scale matter.

If you’re looking for cinematic winter imagery made from lived experience rather than a one-day shoot, I’m happy to help you find the right images or build a custom edit for your project.

Images from this series are also available as fine art prints. Contact me for details.

Sierra Nevada Resort covered in snow after a winter storm

Schat’s Bakery in Mammoth, California covered in snow

Photograph of a record breaking snow storm in Mammoth Lakes, CA

Streets covered in snow after a record storm in Mammoth Lakes, CA

A-Frame Liquor covered in snow after a winter storm in Mammoth Lakes, CA

A basketball hoop sticking out of a snow bank after a record breaking storm in Mammoth,CA

Photograph of a car covered in snow after a storm in Mammoth Lakes, CA

Snow storm in Sierra Nevada Mountains in California

Photograph of a Mammoth California restaurant covered in snow

Photograph of Mammoth Liquor covered in snow after a record breaking storm

San Francisco Photography

Street Photography - San Francisco

California Photo Gallery

Had another commercial shoot in San Francisco a while ago and planned a little extra time to play around in the streets. It’s always a fun way to relax and grow as a photographer. No idea what the bigger picture is for this ongoing series, but that doesn’t matter. Even if it’s just a personal documentation of the city, that’s ok too. This particular day got interesting about an hour in to the walk, when a women pulled up in her car and asked what I was doing. She didn’t like my simple answer and continued to disagree with everything that came after. So I went on my way, only to have her creep behind me for an hour, watching from a distance. At one point our paths crossed closely and her window was down, so I asked if she was having fun. She replied with an entitled grin as if she had cracked the case of the century, saying “I know what you’re after, mailboxes and garages”. I just kept walking. Eventually she couldn’t follow any longer after my path went through a park. People are funny. Did I handle the situation properly? Probably not. If there was a business card in my pocket it would have went immediately to her, but there was not. And her attitude was such shit, that it seemed like a losing battle to convince her of anything other than what she already had in her head. Moral of the story: always carry a business card to show Karen??

Click here to see more from my American photography series

San Francisco street photography

San Francisco street photography

San Francisco photography

San Francisco street photography

Street photography - San Francisco, CA

San Francisco, CA

San Francisco, CA

Street Photography - San Francisco, CA

San Francisco street photography

Street photograph of a San Francisco neighborhood

San Francisco, CA

Photo of a beautiful home in San Francisco

San Francisco street photography

San Diego Botanical Gardens

Lightscape - San Diego Botanical Gardens

Christmas Light Show - Photography

The last few weeks haven’t seen much action with the camera, unfortunately. Instead the days have been filled with end of the year business nonsense that I don’t enjoy. Going for any amount of time without making images causes a bit of uneasiness, so I brought the camera for a walk through Lightscapes at the San Diego Botanical Gardens, and played around with some hand held long exposures. It confused a number of workers that we would actually walk to the event, instead of driving.

The Open Road - Photography

American Road Trip Photography

There’s been a hold up with the delivery of Roadside Meditations from Germany, so the release date is looking more like early to mid December. Instead of using this blog post to vent, it seems like a better opportunity to share some new work from the series. They were made over the past two months during two separate road trips to Wyoming and Arizona while working on the new cowboy series.

Looking at these photographs now, there is certainly a calming meditative nature to them. The thing that stands out though, is they aren’t something I could have or would have made 6 months or a year ago. That’s called progress, isn’t it? They aren’t landscapes. So what are they? Not sure you really need to classify them at all. If they are pleasant to look, provide a documentation, or education, that’s what’s important.

Will keep you all posted with updates on the new book as soon as possible.

Utah

Utah

Utah

California

California Desert Road Trip

Road Trip Photography - America - Travel - California Desert

It’s interesting how certain places can grow on you that at first didn’t seem so appealing. And light seems to be one of the biggest determining factors of that in my opinion. It doesn’t have be traditionally beautiful light either. It just has to be interesting light. Or, maybe light that you understand how to work with? That knowledge is part of growing as a photographer. Most people focus so much on that “perfect” light that occurs during a sunrise or sunset, but beautiful images can be made at all times of day if you know how to work under different conditions. Even midday sun can transform a scene from completely forgettable to “I can’t wait to come back here”.

Click here to shop the Roadside Meditations book

Contact me directly about prints of my American road trip photography for your home, office, or commercial space - rob@robhammerphotography

American road trip photography

California desert - Mojave, CA

Mojave Desert

Windfarm in Mojave, California

California desert near Lone Pina

Mojave, CA

Road Trip Photography

A train going through the desert town of Mojave, CA

San Francisco Photography

No need to go on and on about my obsession with San Francisco as it’s been well noted here in the past. However, it will be an ongoing project with updates, so I decided to give this thing it’s own gallery here on the site. Shooting has been fun and beyond that I started working with a professional photo editor to whittle down the edit into something that feels cohesive. In the past one of the bigger mistakes I’ve made among a lot of others, is waiting too long to get eye balls on a series to hear about what if anything is making sense. No more. For this and every other series I’ll be gaining outside/unbiased feedback from a professional. The collaboration is really fun as well as educational.

Click HERE to see the edited gallery of my San Francisco Street Photography

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Venice Basketball League Photos

World Famous Venice Beach Basketball Courts

There’s always free entertainment going on in Venice Beach, especially so when the VBL finals are going down. It’s a show from beginning to end. The games were very physical and fun to watch as was the dunk contest. Ron Artest aka Metta World Peace and Steve Francis were both there to judge and Compton Av performed at half court before the championship game. As usual I’m more interested in what’s happening around the court than the actual game when it comes to photos. So if I’ve done my job correctly this set of images will give you a feeling for what it’s like to be there.

Click here to see more basketball photography from my American Backcourts series

Contact me directly for prints of these images for your home, office, or commercial space - rob@robhammerphotography.com

The Hoops Bus

Pre game prayer at the Venice Beach basketball courts

Basketball game in Venice Beach

Venice Beach Basketball

Tattooed spectator in Venice Beach

Los Angeles fashion

Venice Beach culture

Girls basketball - Venice Beach

People dancing at half court in Venice Beach

Compton AV - Rapper

Fashion on display in Venice Beach

Dunk contest - Venice Beach Basketball Courts

Action shot of a basketball game at the Venice Beach courts

Entertainment in Venice Beach

Well dressed

Venice Beach basketball fashion

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Photograph of a guy riding his dirt bike on the courts at Venice Beach

Spectators at the Venice Beach courts

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Western Photography

Cowboy Photography - American West - Cattle Ranching

Maybe it’s the nostalgia? Maybe it’s the hats? I don’t know. However you spin it though, I appreciate everything going on in the pictures here. To really boil it down though, there are a couple factors that turn me on to this culture and lifestyle. First is the freedom. Cowboys/ranchers/farmers. Whatever you want to call them. They work their asses off, but they do so on their own terms, not someone else’s. They freelance, like me. I always say that if I’m not exhausted, dirty, or bloody by the end of a shoot, then chances are it wasn’t that much fun. And I wouldn’t dare to compare the work I do in a day to that of a cowboy, but I certainly connect with it. Another part is their “work” hasn’t changed that much since the old days. Sure there are more laws and guidelines, especially in California, but the bones of it is pretty much the same. And there’s a lot to be said for that, especially since everything else in the world changes minute by minute, and not usually for the better. The simplicity of their trade is another parallel to draw. That’s not to say that what they do is easy, because it certainly isn’t. Quite the opposite. With photography everyone is so focused on gear, gear, gear. Gotta get the latest and greatest piece of gear. Gotta light this with 12 strobes or it won’t look good! Admittedly, I was guilty of that in the past too. At a certain point though, I realized that was all about false impressions. Yes, your equipment needs to be at a certain level to operate as a professional, but that doesn’t mean you constantly need to be upgrading. Having a better camera doesn’t make you a better photographer. Hell, if you know what you’re doing, you could make an entire career with one camera and one lens. So you don't need that new 150 megapixel Medium Format bullshit. Fun to play around with? Yup. Not what matters though. Focus on making images not on the gear. That’s what I mean by simplicity. Location is the last thing I’ll mention. In general, the places where these people live and work is also something I connect with. Living in San Diego has a lot of pluses, but I’d much rather be out in the mountains or the country. It feels more like home and fits my personality/interests much more. Along with the location comes a certain type of attitude or lack there of. City people and country people are just different. No way around it. I prefer the later.

What a day this was with Spencer and Jessica of the Anderson Cattle Company (click to buy some of their beef) and their crew. Really grateful to have documented the work done by these folks. Not only was it fun, but also incredibly impressive. Watching the control they had over their horses and the way they used them as vehicles was a pleasure. That goes for the women too. They can rip. At the end of the day I asked one of the guys how long it took until he was comfortable with that sort of environment. To which he replied that you don’t, really. “Controlled chaos”. You just get use to the controlled chaos, he said. A very fair and accurate way to describe that type of event.

Something well worth noting in my opinion is that none of the people you see in these pictures were paid to be there. They are all friends of the Anderson’s and volunteered to work their asses off in the hot sun. A favor that is always returned over and over again throughout their lifetimes. On this day they helped on their ranch, but next time the Anderson’s will be the one’s lending a hand. The way life should be.

One of my favorite photographers of all time is William Albert Allard. He made a great deal of photographs in the American West documenting the lifestyle and I’d argue that nobody has ever done it better. In one of his books he talked about time spent on a ranch with some cowboys in Nevada. He asked one of the guys if he was ever afraid of being replaced by a machine. “Bill, they just ain’t come up with nothin’ yet that’ll take as much abuse as a cowboy”.

Follow along with the Anderson’s on IG @2aranchwife

More Western Cowboy Photographer here

Syndicate Barbershop - Long Beach, CA

Best Barbershop in Long Beach, California

Syndicate Barbershop - Photography

Walk around any city or town in America and you’ll see far too many permanently closed doors from COVID. A lot of business’ couldn’t deal with the financial stressors and effects from COVID. Syndicate Barbershop in Long Beach, CA isn’t one of them, thankfully. In fact, they just celebrated 20 years or haircuts in the best way possible. With a block party. I’ve always loved Syndicate and proudly displayed their facade on the cover of version 2 of Barbershops of America. It’s a great shop that fits perfectly within the funk of Long Beach. And the turnout for the party was also quite fitting. People watching at it’s finest. This was the first REAL party I’ve been to since before COVID began and it will be a tough one to beat. Tim did it up right. Check back in another 20 years and hopefully I’ll be posting photos from their 40 year anniversary!

Click here to grab a copy of Barbershops of America

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American Street Photography

Street Photography - South Lake Tahoe - California

Another edition of making time to shoot for yourself. There’s a book title in there somewhere actually. Had some free time on a multi-day commercial shoot up in Tahoe recently and put it to good use walking around the neighborhoods making street photographs. Specifically these are from South Lake Tahoe which has changed quite a bit since my first visit there 10-ish years ago. Not my favorite ski town, but damn is it gorgeous. Unbelievably so. When you take the time to get out and see the lake and all that comes with it, you’re appreciation for the place as a whole completely changes. It’s not a town where you could spend a lot of time unless your days are spent recreationally doing any of the countless activities that the lake/mountains offer. All that said, I’m starting to love it there.

Click here to see more of my street photography

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Culture Brewing Company - Encinitas

Feels so good to see the world opening back up. Over the last week especially there has been so much life out on the street and in the local shops, restaurants, and bars. Grateful to have the opportunity to be social again while sharing some work from American Backcourts. So if you’re in San Diego during the month of June, stop on by Culture Brewing Company in Encinitas to check out some fine art prints while enjoying some delicious craft beer in the sunshine.

Street Photography - San Francisco

San Francisco Photo Gallery - Prints - Culture

Street Photography - San Francisco - California - Wall Art

Was back in San Francisco for a commercial shoot recently and made some time for some street shooting. Really love this city. Has it’s downsides like everywhere else, but damn is it an incredible place. The layers that show themselves as you explore are so much fun. And it’s got a texture to it unlike anywhere else in America. Already looking forward to the next trip.

Jordan Park

Jordan Park

Haight-Ashbury

Laurel Heights

Inner Richmond

Presidio Heights

Presidio Heights

Inner Richmond

Corona Heights

Corona Heights

Richmond District

Inner Richmond

Richmond District

Presidio Terrace

Presidio Heights

Richmond District

Corona Heights

Lower Haight

Lower Haight

Lower Haight

Corona Heights

Corona Heights

Panhandle

Ashbury Heights

Ashbury Heights

McKittrick Oil Field

A lot of people are under the impression that California is all sunny beaches, when really a great deal of it is made up of farms, desert, and desolate land like you see here at the McKittrick Oil Fields. To be honest, I had no idea that they even existed until stumbling on them a few weeks ago during a trip up to San Francisco for a commercial shoot. These images go into the “reaction” category, as this certainly wasn’t something I set out to photograph. Most of the images from my “America” series are that way. Although over time it’s become obvious that a factor which often attracts me is disruptions. This scene is a textbook example. The way these oil fields and all the equipment disrupt an otherwise natural and beautiful scene is shocking. It’s also a shame. Lot of money to made there though, so it’s not going to stop. Beyond the obvious things in the images though, scenes like this always make me curious about the lives of the people who work and live here.

To see more disruptions from my American series click here

McKittrick Oil Field

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McKittrick Oil Field