An Old School Neighborhood Barbershop

I first photographed this barbershop in San Diego in 2011, early on in what would eventually become the Barbershops of America project. At the time, I didn’t fully realize how important these photographs would become. I was simply drawn to places like this — shops that felt unchanged, where time moved a little slower and the barber knew everyone who walked through the door.

This shop, run by Johnny Lovato, was one of those places.

A Shop That Felt Lived In

Walking into Johnny’s barbershop felt like stepping into another era. The space wasn’t curated or styled — it was simply lived in. The chairs, the mirrors, the worn floor, the little personal details scattered throughout the shop all told a story without trying to.

These weren’t decorations meant to evoke nostalgia. They were just the things that had accumulated over time. That honesty is what made the shop special and what kept the doors open to the same neighborhood of friendly customers for decades.

The Barber and the Community

Johnny was always kind and welcoming, the type of barber who made time for conversation as easily as he made time for a haircut. His shop wasn’t just a place people came to get cleaned up — it was a place where stories were shared and relationships were maintained.

One of the small details I always remember is how happy Johnny was feeding his bird Cheetos. It’s a simple moment, but it perfectly captures the personality of the space and the rhythm of the shop. Those are the moments I’m always looking for when I photograph places like this.

Returning Years Later

I returned to photograph the shop again in 2019. By then, Johnny’s son had taken over the business. Much of the spirit of the shop remained, but time had clearly moved forward — as it always does.

Not long after, the barbershop closed, and the space was eventually transformed into something new, and in my opinion, soulless. That’s the reality for many traditional barbershops across the country. Rising rents, retirement, and redevelopment quietly erase places that once anchored their neighborhoods. Luckily another barber took over the space, so it remains a barbershop, just without the decades of character and memories that once filled it.

Why These Photographs Matter

Barbershops like this rarely close with ceremony. They disappear quietly, often without anyone realizing that a piece of local culture has gone with them.

This series exists so that those places aren’t completely lost. These photographs are not about nostalgia for nostalgia’s sake — they’re about acknowledging the importance of everyday spaces that shaped communities for generations.

Part of a Larger Archive

Johnny Lovato’s barbershop in San Diego is just one small part of a much larger body of work documenting traditional barbershops across the United States. Together, these images form an archive of a disappearing American tradition — one shop, one barber, one story at a time.