Leucadia Barbershop in Encinitas, CA

Leucadia Barbershop – A California Chapter of Barbershops of America

Leucadia Barbershop has been part of Encinitas since 1996, when Emiliano Zermeno’s family first opened the doors at its original location. Like many small barbershops, the business was eventually forced out due to landlord pressures—a familiar story across the country. Instead of closing, Emiliano rebuilt the shop in a new space, carrying forward what his family started while shaping it into something distinctly his own.

A Family Barbershop Rooted in Leucadia Since 1996

Emiliano grew up inside the shop his family created. The rhythm of haircuts, the conversations, the regulars—it wasn’t a concept or aesthetic. It was daily life. When displacement forced the original location to close, the continuity of that space could have ended. Instead, it shifted. The new Leucadia Barbershop carries the same foundation, just reinterpreted through a different generation.

Southern California Skate Culture Inside a Barbershop

The new space reflects Emiliano himself—a Southern California kid who grew up with a love for skateboarding and still carries that passion today. The shop feels less like a preserved relic and more like a lived-in extension of coastal California: relaxed, personal, rooted in community. The design choices, the atmosphere, even the pace of the room mirror the culture that shaped him.

Emiliano didn’t just take over the business to make his family proud, he took it to the next level. Which is obvious when you look at his shop, but more importantly, you see it in his cuts. He’s a member of the Uppercut Deluxe team - a sign of quality, and another layer that further represents the skateboarding culture.

Photographing Leucadia Barbershop

Leucadia Barbershop was photographed as part of a long-term effort to document traditional American barbershops in all 50 states before they disappear or change beyond recognition. Each shop carries its own story. In Encinitas, that story includes family continuity, displacement, and the culture of Southern California itself.

View More Traditional Barbershops

Leucadia Barbershop is one of many shops documented across the country as part of a 15-year archive focused on preserving everyday American spaces.

→ View the full Barbershops of America gallery
You can also view another California barbershop photographed as part of the same series:

→ Read the blog post about a traditional barbershop in San Diego

Black and white portrait of Emiliano Zermeno, owner of Leucadia Barbershop in Encinitas, California.

Portrait of Emiliano Zermeno, who continued the family barbershop after the original 1996 location was lost to landlord displacement.

Neon sign at Leucadia Barbershop in Encinitas, California at dusk, established 1996.

The neon sign at Leucadia Barbershop glows over the sidewalk in Encinitas, California. Opened in 1996, the shop has remained part of the coastal community through change and relocation.

Window lettering reading “Quality Work at Leucadia Barber Shop” on the storefront in Encinitas, California.

Window lettering at Leucadia Barbershop in Encinitas, California. Established in 1996, the shop blends traditional barbering with Southern California character.

Interior of Leucadia Barbershop in Encinitas, California showing barber chairs, framed artwork, and skateboards.

Inside Leucadia Barbershop in Encinitas. The space combines traditional barber chairs with personal artwork and skateboards, creating a shop shaped by the owner’s history.

Emiliano Zermeno inside Leucadia Barbershop in Encinitas, California with skateboards displayed on the wall.

Emiliano Zermeno inside Leucadia Barbershop. The skateboards lining the wall reflect his Southern California upbringing and lifelong connection to skate culture.

Black and white photograph of a neon barbershop sign

Barbershop in Encinitas, CA

Street Photography

Interesting to see this project start to take shape. Not sure what year it was when I started it, but finally, things are starting to add up. Going through the body of images, pairings are starting to jump out that would sit nicely together in a book. That’s exciting.

Click here to see more from this project.


Street Photography - San Diego

San Diego Photography - Cars

Cars are a very obvious thing to photograph. It’s a subject photographers at large have turned their cameras on for as long as cars have been rolling down the street. I have no interest in cars, really. I appreciate them for what they are, but that’s it. I love my truck, only because it allows me to do what I do in a very comfortable way. As far as a vehicle as a status symbol or anything of that matter, I could care less. Still though, over the past X amount of years, cars are something I’ve been inadvertently photographing. And that realization is only somewhat recent. The cars themselves aren’t necessarily the focus though. What’s interesting is their relationship to the surroundings and how they either fit in or stand out. As with all my street photography, there are things like color, line, and texture at play. It’s fun to see cars in “nature” in a place like Southern California because the array of makes/models found here is so vast, as are the environments.

Click HERE to see more of my street photography.

Street Photography - Southern California

Street Photography - San Diego

Crazy times we’re living in right now. Shortly after the Coronavirus first hit the news I was in our local Trader Joe’s. What a scene. Majority of the shelves were empty and people were walking around like they just woke up on the moon. It hit me shortly after that American’s in general, but more so those living in places like southern California, are quite privileged. And the notion of not having 1,000 food options at their finger tips is quite mind blowing to them. I’m certainly not downplaying the severity of this pandemic, but the whole scenario in Trader Joe’s was quite sad. And that same thing was happening all over the country. It just seemed like people had no idea what they would do if they couldn’t buy food from a store 8 days a week. I’ve been very fortunate to travel quite a bit. A lot of the destinations have been beautiful and some have been the very definition of 3rd World. Places like India, Indonesia, Sri Lanka, South Africa and Haiti where having food everyday is a bonus. They understand it isn’t a reality to have 3 heaping meals on the kitchen table for breakfast, lunch, and dinner. That is, if they have a kitchen table at all. Still though, despite having a high level of desperation amongst those people, they still seems to live with a certain positive and friendliness. Most American’s can’t go ten minutes without their cellphones. I’m guilty of it too, but it’s important in these situations to think out side the box. People here are nervous about the virus for good reason, but it doesn’t help to completely lose all rational thought. There is always another way. And buying out the supermarket of every toilet paper roll is not it. We all need to calm down and adapt to the changes. We’re all in this shitty situation together. What does this have to do with street photography? Nothing really. Except that the streets are what I have to photography right now. Since the quarantine hit, business came to a very abrupt halt. Any shoot that was about to happen, is on hold at best. I refuse to let this whole thing take away photography from me though. The streets aren’t my first choice, nor do they make me money. But they keep me sane and keep me sharp. Just like everything else, you need to practice. I want to practice. Going more than a few days without picking up a camera for me is torture. I turn into a grouchy asshole. So the streets it is. They have always been something I turn to for relaxation. It’s almost meditative being out there with no agenda or expectations. Even if it’s just for an hour or two, it makes me a better person.

Click HERE to see more from this series.