Way back in 2012-ish I met the Nefarious Dr. Pugsly at his original shop in Kingston, NY. No remembrance of how we came in contact or how I ended up at his shop, but glad I did. He’s an interesting cat and his place was the first of the “next generation” shops I came across where you could feel an immense amount of pride and a very high bar for service. His cuts are next level and it’s obvious that he wants his shop to reflect that. Since our first meeting, a lot has happened with him, including a second “sideshow” shop (featured below) not far from the original. During the final push for the last book I of course wanted to include his new shop, but the only time I had to photograph it on my trip cross country was Christmas Eve. He graciously took time out of his schedule to open up and even more graciously gave me a beard trim. Thank you, Dr. !
Give him a follow on IG @pugsly_dude or check out his website www.pugslysbarbershop.com
“This is a trade. It’s not a fashion show, it’s not politics”
1) Where are you from and what did you do before barbering?
So, I'm born and raised here in Kingston. I had the opportunity to spend some pretty personal time with most of our country traveling and playing music really early on. As far as formal work, I made most of my living around cars. I worked in a pretty standard repair shop for a while. Learned a lot. Basic car knowledge. Eventually found my way into car audio and custom installs. There, the crew had pretty free run of the shop. We all built a ton of rad stuff there! Lastly i found myself in a local Kustom shop. I'll always be grateful for that opportunity, the friends and lessons I took from that time. I fell in love with metal flake, fancy cast parts, and I received the nickname Pugsly.
What is the meaning behind Pugsly?
Pugsly was just a nickname I picked up in a small circle that spread a bit, for a min there. Sounded fun for a shop name... kind of low browy? Either way, that's why Pugsly!
What did you take from building cars that carried on to being a barber?
Man, I worked in a garage with a group of my best dudes for years where we did audio by day and by night we had full range. We built some crazy stuff in that place! But we had some pretty gnarly work ethic. You've never seen more organized boxes and work areas. We got really, really involved in our install work. I think I learned a standard there that I took with me.
2) You have 2 beautiful shops that I would say are on a different level from most. Can you talk about your process of putting them together? How does it start and how far are they from the original idea/concept?
I built my first shop in last few months of 2007. At that time I was watching only a few different shops from the side lines. A couple of which were Lefty's, obviously out of San Diego via MySpace, and Robs Chop Shop out of Dallas who I had met and known personally through the car community. I was just trying to set up a very traditional, walk-in, gentleman's style environment. What I felt to be a 1940's style barbershop visually but my main focus was the product. Both the cut and experience riding the same level of importance. I pretty quickly established as diverse of a clientele as I had hoped. As time progressed minor, natural adjustment took place but for the most part Pugslys remains what it set out to be.
The main problem I found with the original business model was the wait time. I was noticing negative trends concerning client retention. That sparked the idea for shop number two. Pugsly's SideShow was the solution. A small "SideShow" of a location that would except appointments only. With a little bit of a tongue in cheek approach in coordination with the name, the decor took a little bit more of a funky approach. It might be a little bit more representative of me personally. The only thing I've seen changing and fairly rapidly with business model number 2 is the fact that SideShow started as a "small offshoot" but is quickly growing to the size of the original shop with the popularity of the more modern appointment set up. To be considered moving forward for sure.
You seem like a fairly obsessive person? And I don't mean that in a bad way at all. Quite positive actually. Can you talk about how that translates into your shops and your cuts?
So thanks? No, I think that's fair and I think that it helps with consistency and some organization within the shops. As far as the cuts and work ethic, I think our crew shares the same thing that the boys from Burts garage did. We feed off of each other. Push each other's standards a little. So it's good. I know we all get pretty nerdy about our haircuts sometimes.
3) Are there any specific factors that you can pinpoint which have lead to your success as a barber?
I try to be cool to the people that make it possible to pay my bills. I'm hyper focused on giving the best product that I can start to finish. I feel very fortunate to be wired in a manor that I take pride in what I do. I think you have to really believe in what your doing if other people are going to believe what your doing.
4) You have a great reputation for giving beautiful haircuts, but live in what a lot of people would consider a "small market". Kingston isn't in NYC, but it's also not really upstate. Can you talk about your decision to stay in Kingston as opposed to moving to NYC or LA or any other big market?
I just wanted to open a barbershop. Every town needs one and my town NEEDED one. The little Hudson valley city that I grew up in was still moving pretty good when I was a kid and until the boom we've experienced in the past decade, I'm not sure how much I noticed the down time we went through. I've benefited from it, established a clientele I couldn't have predicted, but I guess I was just doing what I knew at the time.
Would you ever consider leaving Kingston?
Absolutely... We considerate it all the time. Just not sure what really gets better then this at the moment. We got family, a cool crib, good people, the Hudson valley itself is just a rad place... it's hard to justify a move, right now anyway.
5) What kind of things do you see barbers today doing wrong?
This is a trade. It's not a fashion show, it's not politics.
6) What do you do outside of the shop? Hobbies? Obsessions?
I'm a husband and a proud father. I love cars and motorbikes. I really like paint. I play music. Vacation state of mind.
7) Where do you see yourself in 5/10/25 years?
Cutting hair. I couldn't have imagined almost 11 years ago that I'd have the support or clientele, established the relationships, or the crew that holds this whole project together. No matter where it goes from here I want to be cutting hair. I feel like that means slowing down sometimes.
8) Thoughts on the IG age of barbering?
I've made so many friends, pulled so much inspiration, and traveled both domestically and internationally on behalf of my family from Australia, Uppercut Deluxe. All opportunities presented to me through IG. All though, I feel like I've seen some people loose balance a little when it comes to what really makes their world go around.
9) Can you think of any major screw-up or failures in your life that ended up leading to something great?
I mean, I guess high school was tough for me. Not that I couldn't do it, I just didn't want to and they didn't keep my interest. But I did invest myself in other things, some real deal collage at one point even, and one of them ended up being barbering. I'm pretty happy about that.
10) Any barbers/shops out there that you look up to?
Yeah! A lot of them! I don't even want to rattle off names because I'm afraid to miss someone super important... I have been in so many shops. I've taken so many things, inspirations, ethics, personality, from so many shops... it would be a big list. But my big brother shop is Robs chop Shop in Dallas. That's the guy that popped the bubble, made me think... I should just go to barber school already.