Photographing Wyoming: Cowboys, Ranches & the Open Road

Wyoming Photography: Cowboys, Ranches, Small Towns & the American West

Weathered wooden ranch corrals with Wyoming mountains in the distance

Weathered wooden corrals sit against the mountains in the distance.

I've spent a lot of time driving through Wyoming over the years, usually with somewhere specific to be and enough time built into the trip to stop when something catches my attention. And in Wyoming, that happens a lot.

Most photography of Wyoming understandably focuses on the obvious places. Yellowstone, wildlife, etc etc. All of which deserve the attention they get. But that's never really been what keeps me coming back with a camera.

I'm more interested in the Wyoming between those places.

The working ranches. Cowboys. Small towns. Rodeos. Bars. Old motels. Empty highways. People going about their lives. And all the strange, quiet things you find after enough hours on the road.

Over the years, those photographs have become part of several long-term bodies of work documenting the American West. Taken together, they tell a story about Wyoming that has less to do with its famous scenery and more to do with what it feels like to spend time there.

Worn cowboy boots resting on a workbench inside an old Western building

Worn cowboy boots sit among the tools and debris in a burned out building.

Photographing Wyoming Beyond The Instagram Hot Spots

There probably isn't another state in America as visually associated with the West as Wyoming. It's hard to separate the place from the mythology surrounding it.

The landscape certainly has something to do with that. Everything feels bigger. Towns are separated by enormous stretches of nothing. Weather can change quickly. Mountains appear on the horizon and stay there for hours.

But the longer I've photographed Wyoming, the more interested I've become in the evidence of people living inside that landscape.

A faded motel sign. An old truck parked outside a bar. A gas station in the middle of nowhere. Horses standing behind a fence. A main street that looks like it hasn't changed much in 40 years.

None of those things are unique to Wyoming on their own. Together, though, they start to describe the place in a way that another photograph of the Tetons can't.

That's the Wyoming I keep looking for.

Weathered green vintage car parked beside an old Wyoming building

An old car parked beside a dilapidated building adds another detail along the road.

Man sitting in a pickup truck with an American flag on a Wyoming street

A man holding a gun sits in his truck with a Trump flag hanging off the tailgate.

Old motel beside a Wyoming road with rocky cliffs behind it

The old motel sits beside the road with rocky cliffs behind it.

Package liquor storefront with Bud Light sign in a Wyoming town

Old signs and storefronts are part of the small-town landscape.

Wyoming Cowboy Photography

For the past several years, a significant part of my work has focused on working cowboys and ranches throughout the American West.

There's an enormous difference between photographing the idea of a cowboy and photographing someone who actually makes a living horseback.

The work isn't performed for the camera. Cattle need to be gathered and moved. Calves need to be branded. Fences need fixing. Horses need to be saddled. The weather doesn't care that you're trying to make photographs.

That's precisely what makes it interesting.

When I'm photographing cowboys in Wyoming, I'm not interested in manufacturing some romantic version of the West that doesn't exist. I'm interested in the things that happen naturally when people are doing work they've spent their lives learning how to do.

A rider disappearing into a cloud of dust. The way a horse and cowboy move together while sorting cattle. Frozen hands early in the morning. Long stretches where nothing particularly dramatic happens, followed by thirty seconds when everything happens at once.

Those moments are what have kept me working on this project year after year.

They also serve as a reminder that the American cowboy isn't simply a historical character. Ranching culture is still very much alive in Wyoming.

Weathered wooden cattle corrals on a working ranch in Wyoming

Weathered cattle corrals sit below the rolling hills on a working ranch in Wyoming.

Close view of a cowboy's horse wearing a worn Western bridle

First light illuminates a horses face on a working cattle ranch.

Cowboy on horseback moving cattle across a Wyoming ranch

Working cattle brings the cowboy, horses, and land into the same frame.

Photographing Working Ranches in Wyoming

Access is everything when photographing ranches.

You can't understand much about a place by showing up for twenty minutes, making a few photographs and leaving. The pictures get better when people stop paying attention to the camera.

That takes time.

Over the years I've been fortunate to spend time on working ranches throughout the West, documenting cattle drives, brandings, roundups and the everyday work that happens between those bigger events.

Some of my favorite photographs aren't necessarily of cowboys at all.

They're the details surrounding the work. Saddles worn smooth from years of use. A pair of gloves sitting on a fence post. Steam coming off a horse on a cold morning. Trucks covered in dirt. Dogs waiting for something to happen. People standing around talking after the work is finished.

Those details say as much about ranching as the dramatic moments do.

The landscape is always present too. In Wyoming, it's impossible for it not to be. Ranching happens at a scale that can make a rider on horseback look insignificant against the country surrounding them.

That relationship between people, animals and land is a large part of what I'm trying to photograph.

Cowboy on horseback moving cattle across a Wyoming ranch

Horse and rider move through the pasture as cattle gather nearby.

Portrait of a cowboy wearing a hat and bandana

Cowboy portrait inside a working ranch workshop.

Small Town Wyoming

Long before I started seriously photographing cowboys, I was photographing the American road.

For years I've driven around the country making photographs of places and objects that aren't typically considered important enough to photograph. Motels. Diners. signs. Abandoned buildings. Old cars. Storefronts. Bars. Basketball hoops. And whatever else makes me pull over.

Wyoming is particularly good for that kind of wandering.

There are towns where the main street seems disproportionately wide for the number of people living there. Bars that might be the only place open for miles. Old motels hanging on beside highways that travelers now pass through without stopping.

Some places are changing quickly. Others feel like they exist in their own time zone.

That's what interests me.

Road trips are usually organized around destinations, but photography has taught me that the spaces between those destinations are often more interesting.

Wyoming has a lot of space between destinations.

And I've learned not to hurry through it.

Weathered brick building with an old clock and boarded window in Wyoming

Old clocks, weathered brick, and worn storefronts are part of the small-town landscape.

White church and quiet main street in a small Wyoming town

Small-town streets like this make it easy to slow down and look around.

Wyoming small town street with storefronts and mountains in the distance

Wyoming's main streets often run straight toward the mountains, with businesses and storefronts along the road.

Small Wyoming town with homes and a mountain rising behind them

The mountains rise behind the houses and streets of town.

Portrait of a man standing inside a Western workshop in Wyoming

Light from the window adds detail to the portrait.

Books tools and supplies on shelves inside a Wyoming ranch workshop

Books, tools, and supplies fill the shelves and workbench of the shop.

Man working on a rifle at a cluttered workbench in a Wyoming shop

A man works on a rifle at the crowded workbench.

Saddles and Western ranch gear inside a Wyoming ranch building

Saddles and ranch gear fill the interior of the building.

Rodeo Culture in Dubois, Wyoming

Dubois is a small town in western Wyoming with a population of roughly a thousand people. During the summer, Friday nights mean rodeo.

I went there expecting to photograph the rodeo and came away much more interested in everything surrounding it.

Of course there were cowboys, horses, broncs and bulls. But there were also kids running around behind the chutes, families sitting in the stands, competitors talking before their events and all the little interactions happening away from the arena.

Afterward, a lot of the same people ended up at the local bar.

That's where the story became more interesting to me.

Cowboys who had been competing a few hours earlier were drinking, talking and dancing. Rodeo spectators mixed with locals. The distinction between the event and everyday life disappeared.

Those photographs became less about rodeo and more about a small Western community.

That's generally where I want the camera to be.

Cowboy on horseback carrying an American flag at a Wyoming rodeo

A cowboy carries an American flag through the rodeo arena.

Cowboys and spectators gathered at a Wyoming rodeo in the evening

Cowboys and spectators gather around the rodeo as the evening gets underway.

Cowboy riding a horse at a Wyoming rodeo in low light

Horse and rider move through the arena in a blur of motion.

Crowded Western bar at night in a Wyoming town after a rodeo

The night continues at the local bar after the rodeo.

Cowboys and spectators gathered inside a Wyoming bar after a rodeo

Rodeo competitors and spectators mix together inside the bar after the events.

Rodeo participant in Western clothing walking through a Wyoming bar

The rodeo continues into the evening at the local bar.

Wyoming Road Trip Photography

Driving is an enormous part of making this work.

There isn't really another way around it.

Wyoming rewards that kind of travel because the distances force you to slow down. You can drive for hours through country that initially appears empty before realizing how much is actually there.

Weather systems move across the horizon. Light changes constantly. Pronghorn appear beside the highway. Towns come and go in a few minutes.

Then there's all the human stuff.

Hand-painted signs. Old bars. Gas stations. Churches. Trucks. Motels. Ranch entrances. Buildings whose original purpose isn't immediately obvious.

I've missed plenty of photographs because I told myself I'd stop on the way back.

I've learned not to do that anymore.

If something makes me look twice, I turn around.

Sometimes it turns into a photograph. Most of the time it doesn't. That's part of the process.

There isn't a checklist for this kind of Wyoming road trip photography. I'm not driving from one famous overlook to another trying to reproduce photographs I've already seen.

The whole point is not knowing what I'm looking for until I see it.

Dirt road winding through sagebrush and open Wyoming countryside

The dirt road cuts through the open country and sagebrush.

Golden West Motel sign and weathered building in a Wyoming town

Mountains rise behind the Golden West Motel and its roadside sign.

Open Wyoming landscape with a mountain ridge and lone tree

Open country and scattered trees stretch toward the mountains.

Weathered brick storefront with chimney and entrance in Wyoming

Weathered brick and an old storefront show the age of the building.

Fish shaped sign above a street in a small Wyoming town

A fish-shaped sign adds another unexpected detail to a small Wyoming town.

Why I Keep Photographing Wyoming

The West has changed enormously, and it continues to change.

That's part of the reason I feel an urgency to keep photographing it.

I'm not interested in pretending Wyoming is frozen in some earlier era. It isn't. New houses go up. Old businesses disappear. Ranches change hands. Towns grow. People leave and other people arrive.

At the same time, there are aspects of life here that remain closely connected to the state's history.

People still make their living raising cattle. Cowboys still spend long days horseback. Small-town rodeos still bring communities together on summer nights. There are still roads where you can drive a long time without seeing another car.

The tension between those things interests me.

Photography can't preserve a place, but it can preserve evidence of what it looked and felt like at a particular moment.

That's enough reason for me to keep going back.

There will always be another road I haven't driven, another ranch I haven't visited, another town I've passed through too quickly.

And probably another reason to turn the truck around.

Sandman Motel sign and storefront along a Wyoming street

The Sandman Motel sign stands beside the road in town.

Snow covered ranch buildings and livestock trailer beneath Wyoming mountains

Ranch buildings and a livestock trailer sit in the snow below the mountains.

Western Motel building and sign in a small Wyoming town

The Western Motel sits along the road beneath the rocky cliffs.

Basketball hoop mounted against a brick building beneath a Wyoming hillside

A basketball hoop stands against a brick building below the rocky hillside.

Fine Art Photography of Wyoming & the American West

These Wyoming photographs are part of my larger ongoing documentation of cowboy culture, working ranches, rural communities and everyday life throughout the American West.

A selection of the work is available as limited-edition fine art photography prints, produced using archival materials and available in a range of sizes and custom framing options.

The photographs aren't intended to present a polished or invented version of the West. They're records of people, places and moments I've encountered after years of traveling and photographing this part of America.

View the Full Cowboy Gallery

View Cowboy Photography Prints

View More Roadtrip Photography

View my Roadtrip Photography Book

Wyoming road leading through open country toward a mountain

The road runs through open country toward the mountains.

Wyoming mountain range beyond a sagebrush covered hillside

Sagebrush and open country stretch toward the mountain range.

Wyoming lake reflecting mountains and clouds across the open landscape

The lake reflects the mountains and clouds across the open country.

Grand Teton mountain range rising above the Wyoming landscape

The Grand Teton range rises above the landscape.

Authentic Western Brand Photography in Texas with Bucking Bull Trainer Dennis Davis

Behind the Lens of a Commercial Western Photoshoot in Texas

When Boot Barn called me to photograph a project with Dennis Davis, a bucking bull trainer in Texas, I knew it was going to be one of those shoots where everything lined up — the subject, the setting, and the story.

Dennis lives and breathes the Western lifestyle. His world is built around the kind of grit and determination that can’t be staged. That’s why people like Dana White trust him with their bulls, and that’s the kind of authenticity brands like Boot Barn want in their photography. It’s also the kind of work I love to produce.

From a production standpoint, shoots like this are where preparation meets adaptability. Bulls don’t wait for lighting setups, and Dennis can’t hit pause so we can get the perfect angle. The key is building trust, staying mobile, and knowing when to step in and when to step back. Every shot has to feel as natural as the dust and sweat in the air. So my tactic is to just be a fly on the wall, with the confidence that all my experience leads me to the right wall at the right time.

Working with Boot Barn meant balancing their brand vision with the reality of Dennis’ day-to-day routine that would both tell a story and sell clothes. We mapped out a shot list, but the best images came from leaning into what was happening in the moment: Dennis working a bull through the chute, quiet pauses between runs, the weathered textures of the arena, and of course action photos of the riders in action. Those unscripted moments are what connect an audience to a brand. For brands, that’s the value of hiring a photographer who has spent years documenting real Western culture. It’s not just about sharp images — it’s about telling stories that feel lived-in and true, while still delivering the polished assets a campaign demands.

Why Authenticity Matters for Brand Photography

Audiences are sharp. They can spot staged from a mile away, especially in the Western world. Photographing someone like Dennis Davis for Boot Barn wasn’t about staging cowboys and bulls — it was about showing the raw power and quiet pride of the work as it really happens. That kind of authenticity is what gives a brand’s imagery staying power.

What Brands Can Expect Working With Me

Every brand has its own story. My job is to translate that story into imagery that feels both true and visually striking. On shoots like this, that means:

  • Clear communication before the shoot to align on goals.

  • Flexibility on location to work with real-world conditions.

  • An eye for the unexpected that creates the strongest images.

  • Fun - if we can’t have fun on a photoshoot while still getting the job done, then you’re in the wrong business.

  • Deliverables ready for campaigns across print, web, and social.

That’s the same approach I bring whether it’s a shoot for Boot Barn, a fitness campaign, or photographing working cowboys in the middle of Nevada. So if your brand is looking for imagery that feels as real as the people wearing your gear, I’d love to help bring that story to life -rob@robhammerphotography.com

To view the short documentary Boot Barn made about Dennis Davis go HERE.

To view more of my Western cowboy photography go HERE.

Shop Fine Art Cowboy Photography Prints

Portrait of the bucking bull trainer Dennis Davis

Portrait of professional bucking bull trainer Dennis Davis

Photograph of a bull trainer getting into his truck in the early morning before sunrise on a Texas ranch

Dennis Davis getting into his big rig truck used for hauling bulls

Early morning photograph of a bucking bull being unloaded from a trailer

Dennis Davis unloads a bucking bull from a trailer

Photograph of bull rider Jacob Law walking into an outdoor rodeo arena

Jacob Law - bull rider

Detail photograph of a bull riders belt buckle

Close-up photograph of a bull riders belt buckle

Photograph of a dusty bull ride at a practice arena in Texas

Gritty photograph of a bull ride in Texas

Silhouette portrait of a bull rider standing in the entrance of an arena

Dramatic portrait of a bull rider

Photograph of a bull rider quietly preparing for a ride

Quiet moment of contemplation before riding a bull

Photograph of a bull trainer laughing with friends at a practice arena

Dennis Davis laughing with friends during a bull training session

Photograph of a bucking bull in beautiful light at an outdoor arena in Texas

Dramatic photograph of a bucking bull

Photograph of a bull rider before a ride

Photograph of a bull rider before a ride

Gritty Action photograph of a bucking bull and rider in mid air

Action photograph of a bucking bull in mid air

Anthony Smith- bull rider- laughing with friends during training

Anthony Smith - Bull Rider

Photograph of a trainers hand petting the back of a bucking bull

Dennis Davis petting the back of a bucking bull

Photographs of cowboys laughing while drinking Lone Star beer on a ranch in Texas

Bull trainer Dennis Davis laughing with friends while drinking beer

Photograph of an ear tag on a bull with Dennis Davis' logo

Dennis Davis Bucking Bulls

Detailed photograph of a cowboy driving in a classic truck with a rifle by his side

Sunset pickup truck ride on a ranch in Texas

Photograph of a cowboy riding in the back of a pickup truck at sunset

Dennis Davis loading a bull into a trailer at dusk

Bucking bull trainer Dennis Davis loading a bull onto a trailer at dusk

Poway Rodeo

Poway Rodeo

Poway, San Diego, California

Getting outside your comfort zone is a beneficial thing in all aspects of life. Without it growth is not possible. The rodeo in Poway was last week, and I thought it would be a fun thing to shoot. Certainly something I've never done, but was very drawn to. So I reached out and found someone who needed some coverage. Like most things I shoot, my focus was not so much on the action, but behind the scenes. The little things that add to the culture but aren't really noticed or seen by most people. I loved everything about shooting this event. Being back where the riders were was awesome. Such a foreign culture that I've never experienced. And all the auxiliary stuff was great too. I got there really early and just wondered around the grounds, where I ran into a lot of characters. Everything I shot was natural light, and after the sun went down it was cool to see how much the color temperature of the "house" lights changed so quickly as they fell off. Learned a lot, most of which is that I'd shoot something like this again in a second. The grittiness of it is right up my alley. And everything felt so authentic. These aren't showy athletes on multi million dollar contracts. They are cowboys being cowboys.