Authentic Western Brand Photography in Texas with Bucking Bull Trainer Dennis Davis

Behind the Lens of a Commercial Western Photoshoot in Texas

When Boot Barn called me to photograph a project with Dennis Davis, a bucking bull trainer in Texas, I knew it was going to be one of those shoots where everything lined up — the subject, the setting, and the story.

Dennis lives and breathes the Western lifestyle. His world is built around the kind of grit and determination that can’t be staged. That’s why people like Dana White trust him with their bulls, and that’s the kind of authenticity brands like Boot Barn want in their photography. It’s also the kind of work I love to produce.

From a production standpoint, shoots like this are where preparation meets adaptability. Bulls don’t wait for lighting setups, and Dennis can’t hit pause so we can get the perfect angle. The key is building trust, staying mobile, and knowing when to step in and when to step back. Every shot has to feel as natural as the dust and sweat in the air. So my tactic is to just be a fly on the wall, with the confidence that all my experience leads me to the right wall at the right time.

Working with Boot Barn meant balancing their brand vision with the reality of Dennis’ day-to-day routine that would both tell a story and sell clothes. We mapped out a shot list, but the best images came from leaning into what was happening in the moment: Dennis working a bull through the chute, quiet pauses between runs, the weathered textures of the arena, and of course action photos of the riders in action. Those unscripted moments are what connect an audience to a brand. For brands, that’s the value of hiring a photographer who has spent years documenting real Western culture. It’s not just about sharp images — it’s about telling stories that feel lived-in and true, while still delivering the polished assets a campaign demands.

Why Authenticity Matters for Brand Photography

Audiences are sharp. They can spot staged from a mile away, especially in the Western world. Photographing someone like Dennis Davis for Boot Barn wasn’t about staging cowboys and bulls — it was about showing the raw power and quiet pride of the work as it really happens. That kind of authenticity is what gives a brand’s imagery staying power.

What Brands Can Expect Working With Me

Every brand has its own story. My job is to translate that story into imagery that feels both true and visually striking. On shoots like this, that means:

  • Clear communication before the shoot to align on goals.

  • Flexibility on location to work with real-world conditions.

  • An eye for the unexpected that creates the strongest images.

  • Fun - if we can’t have fun on a photoshoot while still getting the job done, then you’re in the wrong business.

  • Deliverables ready for campaigns across print, web, and social.

That’s the same approach I bring whether it’s a shoot for Boot Barn, a fitness campaign, or photographing working cowboys in the middle of Nevada. So if your brand is looking for imagery that feels as real as the people wearing your gear, I’d love to help bring that story to life -rob@robhammerphotography.com

To view the short documentary Boot Barn made about Dennis Davis go HERE.

To view more of my Western cowboy photography go HERE.

Portrait of the bucking bull trainer Dennis Davis

Portrait of professional bucking bull trainer Dennis Davis

Photograph of a bull trainer getting into his truck in the early morning before sunrise on a Texas ranch

Dennis Davis getting into his big rig truck used for hauling bulls

Early morning photograph of a bucking bull being unloaded from a trailer

Dennis Davis unloads a bucking bull from a trailer

Photograph of bull rider Jacob Law walking into an outdoor rodeo arena

Jacob Law - bull rider

Detail photograph of a bull riders belt buckle

Close-up photograph of a bull riders belt buckle

Photograph of a dusty bull ride at a practice arena in Texas

Gritty photograph of a bull ride in Texas

Silhouette portrait of a bull rider standing in the entrance of an arena

Dramatic portrait of a bull rider

Photograph of a bull rider quietly preparing for a ride

Quiet moment of contemplation before riding a bull

Photograph of a bull trainer laughing with friends at a practice arena

Dennis Davis laughing with friends during a bull training session

Photograph of a bucking bull in beautiful light at an outdoor arena in Texas

Dramatic photograph of a bucking bull

Photograph of a bull rider before a ride

Photograph of a bull rider before a ride

Gritty Action photograph of a bucking bull and rider in mid air

Action photograph of a bucking bull in mid air

Anthony Smith- bull rider- laughing with friends during training

Anthony Smith - Bull Rider

Photograph of a trainers hand petting the back of a bucking bull

Dennis Davis petting the back of a bucking bull

Photographs of cowboys laughing while drinking Lone Star beer on a ranch in Texas

Bull trainer Dennis Davis laughing with friends while drinking beer

Photograph of an ear tag on a bull with Dennis Davis' logo

Dennis Davis Bucking Bulls

Detailed photograph of a cowboy driving in a classic truck with a rifle by his side

Sunset pickup truck ride on a ranch in Texas

Photograph of a cowboy riding in the back of a pickup truck at sunset

Dennis Davis loading a bull into a trailer at dusk

Bucking bull trainer Dennis Davis loading a bull onto a trailer at dusk

Cowboy Photography - Buckaroos

The Great Basin Buckaroo

Cowboy Photography - American West - Prints

The Great Basin is a special part of the American West, particularly as it applies to cowboy culture and the buckaroos that call it home. Among the few remaining iconic ranches still left in northern Nevada are the C-Punch Ranch in Lovelock and the Winecup Gamble Ranch in Montello. Both are jaw dropping beautiful and incomprehensibly large. The C-Punch, the biggest I’ve been to so far, is 1.8 million acres. Yeah. Try wrapping your head around that. Seeing all these properties in different parts of the country has been amazing. Each region has its own allure. Nobody ever said to pick a favorite, but there’s something about the land in northern Nevada that really does it for me. Still working on putting that into words, but it’s exceptional, to say the least and took a few years to truly understand. At first, places that big, open, and seemingly void of life are difficult to grasp. Then something clicks and you can’t get enough of it. The muted colors, textures, and vibes of the Sage Brush Sea are intoxicating.

Click here to shop prints of my cowboy photography

Photograph of a cowboy working cattle on the C-Punch Ranch - Nevada

Cowboys roping cattle on the C-Punch Ranch in Lovelock, Nevada

C-Punch Ranch

Winecup Gamble Ranch - Montello, Nevada

Winecup Gamble Ranch - Montello, Nevada

Photograph of a buckaroo catching horses

Photograph of Great Basin Buckaroos branding cattle

Buckaroos branding cattle in Nevada

Cowboys working on the Winecup Gamble Ranch in Montello, Nevada

Black and white photograph of cowboys on the Winecup Gamble Ranch

Cowboy moving cattle on the Winecup Gamble Ranch

A cowboy working on the C-Punch Ranch in Lovelock, Nevada

C-Punch Ranch

Cowboys working colts in a round pen on the C-Punch Ranch in Lovelock, Nevada

C-Punch Ranch - Cowboys working horses in a round pen

A cowboy on the C-Punch Ranch in Lovelock, Nevada

C-Punch Ranch

American West Cowboys

Trapper Rogers - Winecup Gamble Ranch - Montello, Nevada

Portrait of Trapper Rodgers

A cowboy lets his horse drink water after branding on the C-Punch Ranch in Lovelock, Nevada

C-Punch Ranch - a cowboy waters his horse

A cowboy pets his cattle dog after a day of work on the C-Punch Ranch in Lovelock, Nevada

C-Punch Ranch

Photograph of a cowboy riding his horse through a huge pasture on the C-Punch Ranch - Lovelock, Nevada

A cowboy riding his horse on the C-Punch Ranch in northern Nevada

Catching Horses Catching Horses Catching Horses Catching Horses Catching Horses Catching Horses Catching Horses Catching Horses Catching Horses Catching Horses
Catching Horses
from $75.00

Cowboy Photographs

Cowboy Photography - Prints - American West Wall Art

Western Photos - Cowboy Culture

Had a conversation with a buddy the other day about hunting/fishing which came after a very unproductive outing that certainly wasn’t from a lack of effort. When you put time into either of those sports it can be frustrating to get skunked. Frustrating isn’t a strong enough word actually. My most recent trip was a few weeks ago on the lower Owens River outside of Bishop, CA. Felt like I was doing everything right but results said the opposite. The fish were rising and eating bugs off the top. Every bug that is, besides mine. Kept changing flies, moving locations, water depth, yada yada yada. Not so much as a nibble. Later in the day I ran across a lady about 75 years old who had just pulled in a nice brown trout and quickly mentioned that it was her first time ever fly fishing. Ok, I thought, this place is going to be a Hand Out. Hour and a half later, not a damn thing. So I sat on the tailgate drinking a beer at sunset staring at the pastel sky saying out loud “I fuckin hate fly fishing” to absolutely no one. Which obviously isn’t true, but my ego was damaged and I was tired. And when you’ve been fishing for any amount of time, you realize that’s just how it goes sometimes. Back to that conversation. We talked about how boring it would be if you went out every day and netted 20 monster trout. Or were guaranteed to hit your limit of ducks, deer, elk, whatever it is you’re after. No, that would suck. That is not a sport. Where is the fun in that? There is none.

It’s probably a stretch to make a comparison, but that’s the way I feel about morning light. Later afternoon light for that matter too. It’s so good that you want to hit the pause button on the sun to make it stay in that position, barely peaking over the horizon. Crisp. Golden. Tasty. Then you realize a lot of the appeal is due to it’s fleeting nature. Morning/evening shots wouldn’t be as desirable if you could make them all day. It’s fun to dream though. Out on a ranch, mornings are special. Really special. You’re lucky to get a couple good frames in before that light is gone. And that is one of the many factors that what will keep me going back again and again and again.

Click here to see more Western Photographs

Bull Sale - Nevada

Bull Auction - Western Photos - Nevada - Bull Sale

Cattle Ranching - Culture - Photography

Been spending a lot of time up in Nevada outside of Lake Tahoe for a commercial client, but it’s grown into a lot more than that. I really enjoy the country up there and have taken to photographing various aspects of it. Not the land so much, but everything that goes along with it. The ranches, horses, people. etc. One morning I was shooting with a girl who owned a couple wild mustangs (will be posting those images soon). We finished shooting by about 9 am, so I had the rest of the day to kill, with the commercial shoot following the next day. Was pretty beat from not sleeping much the night before, so I pulled off into the local firehouse parking lot to make a tailgate sandwich. That’s where the day took a turn. Two guys in a truck rolled up and asked if I knew where the bull auction was. We talked for a minute or two, and next thing you know I was at the bull auction. Figured why the hell not? It’s a world completely foreign to me, so why not check it out. I have no plans on buying a bull, but it sure sounded like a fun event to photograph.

If I haven’t said this before, the camera is a passport. One of the many things I love about photography. It’s opened doors and taken me to places I never would have thought about. And the older I get, the more curious I become about interacting with and documenting other people and other cultures that are the opposite of my own. It’s so much fun to learn how other people live in different parts of the world. Sure, this part of Nevada is only 8 hours away from my home in San Diego, but it’s a different world. I used to be obsessed with the need to travel to far off countries in order to experience other cultures. Exotic travel is great, but there is so much culture right here in America that can easily be taken for granted.

I loved being a silent witness at the bull auction right from the start. The people were so inviting when I introduced myself and told them what I was doing. Everything about the event was stimulating. The sights, sounds, and smells. I’m from a small town in Upstate New York, and prefer to spend as much time as possible in the country/mountains, but have never seen anything like this in person. Hope to be showing you a lot more of this in the future.

Click here to see more of my Western photography

FINE ART HORSE PHOTOGRAPHY

Starting new projects is so exciting. It’s also one of my downfalls. I don’t like being behind a computer, always preferring to be out in the field creating images. Which means that I don’t do enough marketing, emailing, social media, cleaning my disaster of an office, etc. I can’t help making images though. It’s addicting. After publishing America Backcourts I had no intention of stopping that series, but also wanted to wanted to start something else. The problem that I’ve learned over the years though is you can’t force a series. It has to find you or it has to come naturally. That’s the only way it sticks. You can’t shoot something because it will get likes or because you think it will do well commercially. You have to love it. As it stands now, Horses appear to be my next thing. Maybe not just horses, but the lifestyle and culture that surround them as well. I grew up in New York close to Saratoga Race Track. “The August Place To Be” as they say. Love the track. Still do and am fortunate enough to now live near Del Mar Race Track. The atmosphere around tracks is great, but the horses are the thing that tie it all together for me. That’s where my affection for horses started, but now I like the “working” aspect of horses even more. The way they are used on ranches and for transportation is especially interesting. As much as love the action though, there is something really special about the still shots. The quiet moments, like this one. If you can’t feel more relaxed by looking at an image like this, then there’s something wrong with you.

Stay tuned for more horses……

Click here to purchase a fine art print of this image

FINE ART HORSE PHOTOGRAPHY

Was up in the Lake Tahoe area a few weeks ago for a commercial shoot and happened on some incredible weather going over the pass into Nevada on the way to our location. No matter where I go for a client, setting aside time to shoot for myself is always very important. On this particular day there were just a few spare minutes before we started filming, but I made the most of it. This scene was actually adjacent to the set. Not sure when it happened, but I’ve got a thing for horses, and have started turning my camera toward them more and more. Got quite lucky with the birds flying overhead but love the way this frame turned out. If it weren’t for them this frame would be lacking.