Authentic Western Brand Photography in Texas with Bucking Bull Trainer Dennis Davis

Behind the Lens of a Commercial Western Photoshoot in Texas

When Boot Barn called me to photograph a project with Dennis Davis, a bucking bull trainer in Texas, I knew it was going to be one of those shoots where everything lined up — the subject, the setting, and the story.

Dennis lives and breathes the Western lifestyle. His world is built around the kind of grit and determination that can’t be staged. That’s why people like Dana White trust him with their bulls, and that’s the kind of authenticity brands like Boot Barn want in their photography. It’s also the kind of work I love to produce.

From a production standpoint, shoots like this are where preparation meets adaptability. Bulls don’t wait for lighting setups, and Dennis can’t hit pause so we can get the perfect angle. The key is building trust, staying mobile, and knowing when to step in and when to step back. Every shot has to feel as natural as the dust and sweat in the air. So my tactic is to just be a fly on the wall, with the confidence that all my experience leads me to the right wall at the right time.

Working with Boot Barn meant balancing their brand vision with the reality of Dennis’ day-to-day routine that would both tell a story and sell clothes. We mapped out a shot list, but the best images came from leaning into what was happening in the moment: Dennis working a bull through the chute, quiet pauses between runs, the weathered textures of the arena, and of course action photos of the riders in action. Those unscripted moments are what connect an audience to a brand. For brands, that’s the value of hiring a photographer who has spent years documenting real Western culture. It’s not just about sharp images — it’s about telling stories that feel lived-in and true, while still delivering the polished assets a campaign demands.

Why Authenticity Matters for Brand Photography

Audiences are sharp. They can spot staged from a mile away, especially in the Western world. Photographing someone like Dennis Davis for Boot Barn wasn’t about staging cowboys and bulls — it was about showing the raw power and quiet pride of the work as it really happens. That kind of authenticity is what gives a brand’s imagery staying power.

What Brands Can Expect Working With Me

Every brand has its own story. My job is to translate that story into imagery that feels both true and visually striking. On shoots like this, that means:

• Clear communication before the shoot to align on goals.

• Flexibility on location to work with real-world conditions.

• An eye for the unexpected that creates the strongest images.

• Fun - if we can’t have fun on a photoshoot while still getting the job done, then you’re in the wrong business.

• Deliverables ready for campaigns across print, web, and social.

That’s the same approach I bring whether it’s a shoot for Boot Barn, a fitness campaign, or photographing working cowboys in the middle of Nevada. So if your brand is looking for imagery that feels as real as the people wearing your gear, I’d love to help bring that story to life -rob@robhammerphotography.com

To view the short documentary Boot Barn made about Dennis Davis go HERE.

To view more of my Western cowboy photography go HERE.

Portrait of professional bucking bull trainer Dennis Davis

Dennis Davis getting into his big rig truck used for hauling bulls

Dennis Davis unloads a bucking bull from a trailer

Jacob Law - bull rider

Close-up photograph of a bull riders belt buckle

Gritty photograph of a bull ride in Texas

Dramatic portrait of a bull rider

Quiet moment of contemplation before riding a bull

Dennis Davis laughing with friends during a bull training session

Dramatic photograph of a bucking bull

Photograph of a bull rider before a ride

Action photograph of a bucking bull in mid air

Anthony Smith - Bull Rider

Dennis Davis petting the back of a bucking bull

Bull trainer Dennis Davis laughing with friends while drinking beer

Dennis Davis Bucking Bulls

Detailed photograph of a cowboy driving in a classic truck with a rifle by his side

Photograph of a cowboy riding in the back of a pickup truck at sunset

Bucking bull trainer Dennis Davis loading a bull onto a trailer at dusk

Sydney McLaughlin-Levrone

Sydney McLaughlin-Levrone - Olympics

Gold Medal - World Record - Hurdles

American Hurdler Sydney McLaughlin-Levrone has been putting on quite a show at the 2024 Olympics in Paris. If you saw her performance last night in the 400m race, then you know why people are calling her the GOAT! There wasn’t another runner even close to her at the finish line when she took home another Gold Medal and set a new world record! Making America proud!!

I shot these photographs of Sydney a few years back while she was training on the track in Los Angeles and they are available for commercial licensing, editorial licensing, and wall as fine art prints / wall art. Contact me directly to inquire rob@robhammerphotography.com

Portrait of Sydney McLaughlin Levrone

Photograph of Sydney McLaughlin-Levrone training

Sydney McLaughlin Levrone smiling

Portrait of Olympic Champion Sydney McLaughlin-Levrone

Sydney McLaughlin-Levrone training on a track

Fitness Photography

Black and White Fitness Photography: The Grind Never Lies

Fitness Photography That Captures Grit and Authenticity

With all the ups and downs of commercial photography, there’s one thing I refuse to let go of—fitness photography. It’s not just about documenting movement; it’s about capturing the grit, the discipline, and the fire that drives people to push themselves past comfort. For me, fitness has always been an answer. Bad day? Go work out. Rough week? Go sweat. You never regret the grind, but you’ll always regret skipping it.

Why Fitness Photography Matters to Me

That same mentality fuels how I approach photographing athletes. Whether it’s in a gym heavy with chalk dust, a CrossFit box echoing with barbell drops, or an outdoor workout under the Colorado sun, I’m there as a quiet observer. Being a fly on the wall while people battle through the pain, the sweat, and the self-doubt is as satisfying to me as my own training.

The Power of Black and White Fitness Images

Black and white fitness photography, in particular, strips away all distractions. Without the noise of color, the raw emotion takes over—the blisters, the strain, the thousand-yard stares mid-set. These images go beyond fitness; they become timeless portraits of human effort.

Fitness Photography for Brands, Campaigns, and Licensing

That’s why brands hire me to bring authenticity to their campaigns, and why collectors and editors license these photographs: they speak to the universal truth that strength is earned, not given. Whether it’s for a national ad campaign, editorial feature, or private collection, these photographs capture the intensity and honesty of the fitness lifestyle.

Fitness is a lifestyle, but it’s also a story worth telling. I’m here to keep telling it—one sweat-soaked, chalk-covered frame at a time.

Whether you’re a fitness brand needing powerful campaign imagery or an editor looking to license timeless black and white photographs, I’d love to connect - Contact Me Today

CLICK HERE TO SEE MORE OF MY FITNESS PHOTOGRAPHY

Fitness athlete with a tattoo that reads “Strive for Greatness”

Denver Fitness and Health Photography

Fitness Photography - Denver, CO

Health and Fitness Photography - Denver, CO

Health and Fitness Photography -Denver, CO

Fitness Lifestyle Photography

Colorado Fitness Photographer

Health and Fitness Photoshoot - Boulder, Colorado

If you’re in the fitness world then chances are you follow brands like Rogue, Nike, 2XU, Rhone, and Reebok because of the guaranteed stream of fitness related content. They are easy follows. I realized a while back that I’m a hard follow. My photography is focused on my interests, which are quite varied. Just look at the blog post previous to this one. It leads off with an older women in a white fur jacket and hat riding her bicycle down a cobblestone street in a postcard European town. So what does that have to do with gritty images of an athletic girl working out? Nothing other than both subjects interest me. Admittedly the woman riding her bike could be classified as a fashion photograph, a subject that bores the hell out of me. I’d classify it more as a culture or travel photo though. The point is, if you’re following someone like me, it’s because you like my photography, not necessarily all of the subject matter. People will always say “you have to specialize”. Why? It certainly make it easier to market yourself that way, but why limit yourself to shooting one subject matter your whole life? I love photography and using it for various purposes like documenting life, not just to create ad campaigns for clients. That’s fun too, but there’s got to be more than that. Stay tuned for the next post on a subject unrelated to fitness that will no doubt preach about the value of personal project, again……

Click here to see more of my fitness images.

Boulder, Colorado Fitness Photography

Photograph of a female athlete working out on an Airdyne Bike

Fitness photograph of a female athlete performing over the bar burpees

Fitness photo of a girl working out at a CrossFit gym.

Fitness photo of a girl doing deadlifts at a gritty gym

Photo of a girl sweaty and exhausted after a workout - Boulder, Colorado

A girl doing a barbell workout at warehouse gym - Fitness Photography

A female athlete working out at a CrossFit gym - Fitness Photography

Fitness photo of a girl exhausted after an intense workout at a CrossFit gym.

Outdoor Fitness Photography for Athletic Brands: New Balance Track Campaign

Real Athletes. Real Action. Campaign-Level Sports Photography for New Balance

When New Balance reached out to collaborate on a campaign shoot in Los Angeles, the goal was clear: showcase their latest gear—sneakers, track pants, shirts, and shorts—on real athletes, in motion, in the environment where performance matters most.

We shot on location at an outdoor track and surrounding areas, using only natural light to create a clean, authentic feel. The athletes? Professional sprinters and runners, each one bringing real intensity and movement to the images. The result: visuals that feel powerful, vibrant, and honest—perfectly aligned with the New Balance brand.

The images were used across all platforms, from social media and web to digital ads and print. It was a collaborative process from the start, with clear art direction from the New Balance team and a shared focus on delivering visual content that felt both elevated and real.

This is the kind of work I love—translating performance and athletic identity into commercial imagery that brands can actually use to connect with their audience.

If you're a brand looking for high-impact, athlete-driven visuals—let’s talk. Whether you're launching a new product or building out a full campaign, I bring the same attention to detail, collaboration, and creative consistency that brands like New Balance rely on.

Click here to see more of my athlete imagery.

Sydney Mclaughlin

Professional track athlete training on an outdoor track wearing athletic gear

Trayvon Bromell

Portrait and action shot of a track athlete for New Balance advertising campaign

Boris Berian

Athletic training gear photo shoot

Kendall Ellis

Sports advertising photo shoot for national ad campaign

Colorado Fitness Photographer

Health and Fitness Lifestyle Photography

Denver, Colorado

Been a long time since I’ve posted some commercial work, but here are a couple outtakes from a shoot I did for UK based fitness apparel company Gym Shark. They make really nice stuff and gave me a lot of freedom to shoot pretty much on my own, which I always love. The athlete just did his thing and I did mine. No real staging of any kind. Good times.

To see more of my fitness images click HERE.

Gym Photographer - Denver, Colorado

Own Your Grind: Gym Photography in Denver for Trainers, Influencers & Serious Lifters

If you spend hours a week in the gym chasing progress, setting goals, and pushing your limits—you deserve photos that show that story. Not the posed, overly polished kind. Real ones. The kind that reflect the grit, the sweat, and the hard-earned strength that lives under the surface.

That’s what I shoot.

I work with personal trainers, fitness influencers, and gym-goers here in Denver who want to level up their presence with powerful, cinematic gym photography. Whether you're building your brand, launching a training program, or just want something that captures the intensity of your fitness journey, this is for you.

I shoot in both private and public gyms across the city and surrounding areas. The vibe? Think moody lighting, sharp contrast, and real action—photos that feel as intense as the workout itself. These aren’t stock-looking fitness pics. They’re personalized, badass, and built around you.

Each shoot is tailored to highlight what you do best—whether that’s heavy lifts, calisthenics, mobility work, or coaching your clients. I bring in studio strobes to control the lighting and create that bold, gritty look that cuts through the noise online.

You don’t need to be a model. You just need to show up and do your thing. I’ll take care of the rest. So scroll through and if the photographs speaks to you, let’s talk. I’d love to help you create something you’re proud to share - rob@robhammerphotography.com

Click here to see more of my fitness photography

Denver Gym Photography

Black and white photograph of a girl doing rope climbs at a gym in Denver

Group CrossFit workout in Denver

Photograph of male and female CrossFit athletes working out together

Black and white photograph of two female CrossFit athletes working out in Denver, CO

Portrait of a female CrossFit athlete after training at a Denver gym

Black and white photograph of two girls working out on the rowing machine at a gym in Denver, CO

Handstand pushups at Crossfit gym

Crossfit athletes relax after training in a gym

An athlete climbing a rope at a gym in Denver, CO

People laughing together after working out at a gym in Denver

Teammate deadlifts at a gym in Colorado

Two guys sitting on their weighted barbells after an intense CrossFit workout.

A male athlete laying on the floor exhausted after an intense gym workout.

Running in downtown San Diego

San Diego Health and Fitness Photography

Happy with what we got here, but things didn't start so hot. Our first location was the rear stairs of the San Diego Convention Center. So I got there early to set up, and got kicked out before we even got started. That always sucks, but I've learned when things like that happen, it pushes me harder, and I usually come out of the day with cool stuff. You just have to improvise, and Tara was great. The portraits were actually shot in a parking garage. Who needs a studio? 

Random fact: Tara and I share the same birthday. 

Shot on a Nikon D800e and lit with Broncolor strobes.