Colorado Fitness Photographer

Health and Fitness Photoshoot - Boulder, Colorado

If you’re in the fitness world then chances are you follow brands like Rogue, Nike, 2XU, Rhone, and Reebok because of the guaranteed stream of fitness related content. They are easy follows. I realized a while back that I’m a hard follow. My photography is focused on my interests, which are quite varied. Just look at the blog post previous to this one. It leads off with an older women in a white fur jacket and hat riding her bicycle down a cobblestone street in a postcard European town. So what does that have to do with gritty images of an athletic girl working out? Nothing other than both subjects interest me. Admittedly the woman riding her bike could be classified as a fashion photograph, a subject that bores the hell out of me. I’d classify it more as a culture or travel photo though. The point is, if you’re following someone like me, it’s because you like my photography, not necessarily all of the subject matter. People will always say “you have to specialize”. Why? It certainly make it easier to market yourself that way, but why limit yourself to shooting one subject matter your whole life? I love photography and using it for various purposes like documenting life, not just to create ad campaigns for clients. That’s fun too, but there’s got to be more than that. Stay tuned for the next post on a subject unrelated to fitness that will no doubt preach about the value of personal project, again……

Click here to see more of my fitness images.

Bright, Natural Fitness Photography for Active Brands

Real Smiles, Real Sweat: Fitness Photography with a Bright Vibe

Not every fitness shoot has to be gritty and intense. Sometimes, what a brand really needs is a visual story that feels approachable, fresh, and full of life.

This blog post is a little collection of recent fitness images that lean into that lighter side—bright colors, natural light, real smiles, and real movement. These sessions are all about capturing people who genuinely love being active, whether that’s a high-energy group workout in the park or a personal trainer laughing between sets with a client.

Most of these images were shot using natural light and strobes to feel natural but polished, and I focused on letting moments unfold rather than forcing poses. When the energy is right, you don't need to fake anything. Real interaction and movement always look better than anything staged.

Whether you're a fitness brand looking to launch your next campaign, a local Denver trainer updating your website, or a gym owner who wants to show the personality behind the brand—this is the kind of work that speaks to people.

Bright. Positive. Real.

If your brand leans toward the uplifting, inclusive, and empowering side of fitness, I’d love to help tell that story with visuals that feel like your community.

Let’s make something that feels good - rob@robhammerphotography.com


Fitness Photographer for Wellness Brands

Authentic Campaign Photography for Health, Fitness & Supplement Brands

Some shoots stick with you—and this one definitely did.

This project was created for GNC, shot at Unbreakable Performance Center in Los Angeles. The goal was to create strong, authentic visual content that aligned with GNC’s mission: fueling strength, inside and out. The story behind the people in front of the camera made that mission come to life in a powerful way.

One of the athletes featured was Kirstie Ennis, a U.S. Marine Corps veteran, amputee, and all-around badass. She's an adaptive athlete, mountaineer, and motivational speaker—and someone whose presence in front of the camera is both powerful and humbling. She doesn’t just show strength—she redefines it.

Alongside her was Jay Glazer, founder of Unbreakable and a force in both the sports and wellness worlds. His gym is home to elite athletes, fighters, and celebrities—but more than that, it’s a space that’s all about building both physical and mental toughness.

For this shoot, I focused on clean, brand-forward imagery with impact. We used Unbreakable’s raw and gritty environment as a backdrop, while keeping the lighting and compositions sharp and intentional. The visuals had to reflect real movement, real muscle, and real power—because that’s what the brand (and these subjects) are all about.

If you're a nutrition or wellness brand looking for visuals that feel grounded in real people, real athletes, and real stories—I’d love to talk. Whether your shoot calls for high-performance energy or quiet strength, I bring the same mix of professionalism, collaboration, and grit to every project.

Click here to see more of my athlete photos.

Denver Weight Lifting Photography

Weight Lifting Photographer

Denver, Colorado

There’s something different about the weight room. It’s not just about aesthetics or content—it's about work. Heavy, consistent, no-shortcuts kind of work.

If you’re a lifter in Denver—whether you’re training for competition, coaching clients, or just chasing personal records—you deserve more than a phone pic with a preset filter. You deserve photos that match the intensity and focus you bring to every session.

That’s where I come in.

I photograph weightlifters, powerlifters, bodybuilders, and strength coaches in real gyms across Denver. My style leans dark, gritty, and cinematic. Studio strobes let me control every shadow and highlight when the need arises—so your physique, your movement, your grind gets the attention it deserves.

We’re not faking anything here. These aren’t staged “fitspo” photos. I shoot during real sessions, with real plates, real sweat, and real intensity.

Whether you’re pressing overhead, deadlifting heavy, or just getting zoned in before a big lift—I’ll capture the moments that feel like you. The ones that say: this is who I am when the weight hits the floor.

You don’t have to be an influencer or pro athlete to get photographed. If the gym is your second home, and lifting is your thing, that’s enough.

Scroll through some of my weightlifting images below. And if you’re ready to create something that feels like it belongs on a gym wall or in a training journal—reach out. I’d love to photograph your strength - rob@robhammerphotography.com

Click HERE for more of my fitness photography.

Denver weight lifting photography

Denver body building photographer

Body builder doing bent over rows at a gym in Denver

Photograph of an old bench press

Photograph of an old bench press at an outdoor gym

Black and white body building photographer

Black and white photograph of an athlete doing shoulder exercises at a gym in Denver

Black and white photograph of a body builder working on a lat machine at a gym in Denver

Photograph of a tattooed athlete working out at a gym

Black and white fitness photography

Black and white gym photography

Black and white photograph of a male athlete working out with battle ropes at a gym

Battle rope workout

Photograph of a fitness model with back tattoos

Body builder with back tattoos

Photograph of a weight lifter cringing after a workout

Weight lifter cringing after a workout


Boulder, CO Fitness Photography

Boulder Fitness Photo Shoot

There is always a particular itch that is scratched when I shoot fitness like this. Unrehearsed real workouts. Nothing staged. Just as a fly on the wall waiting for things to unfold. While looking at these images months after the shoot I realized that neither of them was sweating, which is very strange. Then I realized how hot and dry it was that day and that their sweat was just instantly evaporating. They didn’t complain.

If you’re in looking for a fitness photographer in Boulder, Colorado, please feel free to reach out. I’m always happy to discuss your ideas and goals - rob@robhammerphotography.com

To see more of my fitness images click here.