Colorado Fitness Photographer

Health and Fitness Photoshoot - Boulder, Colorado

If you’re in the fitness world then chances are you follow brands like Rogue, Nike, 2XU, Rhone, and Reebok because of the guaranteed stream of fitness related content. They are easy follows. I realized a while back that I’m a hard follow. My photography is focused on my interests, which are quite varied. Just look at the blog post previous to this one. It leads off with an older women in a white fur jacket and hat riding her bicycle down a cobblestone street in a postcard European town. So what does that have to do with gritty images of an athletic girl working out? Nothing other than both subjects interest me. Admittedly the woman riding her bike could be classified as a fashion photograph, a subject that bores the hell out of me. I’d classify it more as a culture or travel photo though. The point is, if you’re following someone like me, it’s because you like my photography, not necessarily all of the subject matter. People will always say “you have to specialize”. Why? It certainly make it easier to market yourself that way, but why limit yourself to shooting one subject matter your whole life? I love photography and using it for various purposes like documenting life, not just to create ad campaigns for clients. That’s fun too, but there’s got to be more than that. Stay tuned for the next post on a subject unrelated to fitness that will no doubt preach about the value of personal project, again……

Click here to see more of my fitness images.

Bright, Natural Fitness Photography for Active Brands

Real Smiles, Real Sweat: Fitness Photography with a Bright Vibe

Not every fitness shoot has to be gritty and intense. Sometimes, what a brand really needs is a visual story that feels approachable, fresh, and full of life.

This blog post is a little collection of recent fitness images that lean into that lighter side—bright colors, natural light, real smiles, and real movement. These sessions are all about capturing people who genuinely love being active, whether that’s a high-energy group workout in the park or a personal trainer laughing between sets with a client.

Most of these images were shot using natural light and strobes to feel natural but polished, and I focused on letting moments unfold rather than forcing poses. When the energy is right, you don't need to fake anything. Real interaction and movement always look better than anything staged.

Whether you're a fitness brand looking to launch your next campaign, a local Denver trainer updating your website, or a gym owner who wants to show the personality behind the brand—this is the kind of work that speaks to people.

Bright. Positive. Real.

If your brand leans toward the uplifting, inclusive, and empowering side of fitness, I’d love to help tell that story with visuals that feel like your community.

Let’s make something that feels good - rob@robhammerphotography.com


Troy, New York Photography

Basketball - Troy, New York

At some point I have to wonder if I’m at all capable of working on short term projects? That’s not a complaint. I really love long term projects. Everything about them really, but with the recent amount of time that’s fallen in my lap (the whole COVID-19 thing), it’s given way for a lot of thought. Also something I spend quite a bit of time doing, which has me thinking that maybe I draw things out a bit too long. Started reading Rick Rubin’s book a few days ago, and one thing he talks about is that his work gets done when it gets done. He’s not concerned about deadlines or any other outside influences because he doesn’t want them to affect the final product. If he were to rush a record, it wouldn’t allow the project enough time to breath. He feels like the space and time are necessary to properly pull things together in the way they are naturally supposed to. Reading all that I felt myself understanding and agreeing with everything he was saying. Still though, my natural tendency is to string things along a bit too far. Or maybe it’s just because I don’t devote enough time to certain aspects of each project. There are hard drives of images from 5 years ago that still haven’t been touched much because I’m not sure how they fit in. The process of understanding a group of images is very complex if you really want it to work. And sometimes that means letting go of your favorites because they just don’t work well with the series. Creating a cohesive body of work is quite hard to do when you’re so attached to the images. And it’s not been till recently that I’m starting to get even the slightest bit of handle on it. There are so many factors that dictate why an image works on it’s own, let alone with a group of 30-100 other images for say a gallery show or a book. Anyway, the down time that’s been created by the “Stay home” order has allowed me to focus more on certain projects and helped me to feel like I’m pulling them together in a way that finally make sense. And trimming the fat is starting to become easier too. The Hoops Project was started 8+ years ago, which in itself blows my mind. Hoops have been a major focus on every road trip since 2012. Some of those trips have been shockingly productive. And others don’t yield the most satisfying results. As time goes on I continue to raise the bar, which makes it harder and harder to find a hoop that works. One that fits. One that’s unique. The web gallery for this series hasn’t been updates in quite some time. That’s not out of negligence, but rather from purpose. My efforts over the past couple months have been focused specifically on a few “products” (for the lack of a better word) pertaining to this series, and I want to keep some fresh content for the time when that is finally released. The ones you see below are from an 8,000+/- mile road trip in December/January. Most of that trip did not present me with hoops that turned me on, and it wasn’t until a day of shooting around home that much happened. All 3 of these were made in Troy, NY, which is a few miles from my mothers house. Funny to think that sometimes you drive all the way to the other side of the country before finding something that works.


Click here to purchase a fine art print from this series.



Denver Weight Lifting Photography

Weight Lifting Photographer

Denver, Colorado

There’s something different about the weight room. It’s not just about aesthetics or content—it's about work. Heavy, consistent, no-shortcuts kind of work.

If you’re a lifter in Denver—whether you’re training for competition, coaching clients, or just chasing personal records—you deserve more than a phone pic with a preset filter. You deserve photos that match the intensity and focus you bring to every session.

That’s where I come in.

I photograph weightlifters, powerlifters, bodybuilders, and strength coaches in real gyms across Denver. My style leans dark, gritty, and cinematic. Studio strobes let me control every shadow and highlight when the need arises—so your physique, your movement, your grind gets the attention it deserves.

We’re not faking anything here. These aren’t staged “fitspo” photos. I shoot during real sessions, with real plates, real sweat, and real intensity.

Whether you’re pressing overhead, deadlifting heavy, or just getting zoned in before a big lift—I’ll capture the moments that feel like you. The ones that say: this is who I am when the weight hits the floor.

You don’t have to be an influencer or pro athlete to get photographed. If the gym is your second home, and lifting is your thing, that’s enough.

Scroll through some of my weightlifting images below. And if you’re ready to create something that feels like it belongs on a gym wall or in a training journal—reach out. I’d love to photograph your strength - rob@robhammerphotography.com

Click HERE for more of my fitness photography.

Denver weight lifting photography

Denver body building photographer

Body builder doing bent over rows at a gym in Denver

Photograph of an old bench press

Photograph of an old bench press at an outdoor gym

Black and white body building photographer

Black and white photograph of an athlete doing shoulder exercises at a gym in Denver

Black and white photograph of a body builder working on a lat machine at a gym in Denver

Photograph of a tattooed athlete working out at a gym

Black and white fitness photography

Black and white gym photography

Black and white photograph of a male athlete working out with battle ropes at a gym

Battle rope workout

Photograph of a fitness model with back tattoos

Body builder with back tattoos

Photograph of a weight lifter cringing after a workout

Weight lifter cringing after a workout


Outdoor Fitness Photography for Athletic Brands: New Balance Track Campaign

Real Athletes. Real Action. Campaign-Level Sports Photography for New Balance

When New Balance reached out to collaborate on a campaign shoot in Los Angeles, the goal was clear: showcase their latest gear—sneakers, track pants, shirts, and shorts—on real athletes, in motion, in the environment where performance matters most.

We shot on location at an outdoor track and surrounding areas, using only natural light to create a clean, authentic feel. The athletes? Professional sprinters and runners, each one bringing real intensity and movement to the images. The result: visuals that feel powerful, vibrant, and honest—perfectly aligned with the New Balance brand.

The images were used across all platforms, from social media and web to digital ads and print. It was a collaborative process from the start, with clear art direction from the New Balance team and a shared focus on delivering visual content that felt both elevated and real.

This is the kind of work I love—translating performance and athletic identity into commercial imagery that brands can actually use to connect with their audience.

If you're a brand looking for high-impact, athlete-driven visuals—let’s talk. Whether you're launching a new product or building out a full campaign, I bring the same attention to detail, collaboration, and creative consistency that brands like New Balance rely on.

Click here to see more of my athlete imagery.

Sydney Mclaughlin

Sydney McLaughlin Photographs

Portrait - Wall Art - Olympic Champion

One major focus I’ve had over the past year+ has been to only collaborate with commercial clients that I have a real connection with. Whether that be because they make a product I use or their product/beliefs/brand are directly related to my own lifestyle. I personally think this is the way to have successful collaborations. If you’re not interested and you’re just there for the money, then it shows in the final images, and leads to sour relationships with the clients. Recently I was lucky to collaborate with New Balance on 3 different shoots in LA and Cleveland. I’m a late comer to the New Balance scene, only purchasing my first pair of their sneakers about 5 years ago. Ever since then though, I tell everybody that they are “a gift to your feet”. I’m lucky to do a good amount of traveling, and that travel always involves a LOT of walking. Usually 9-12 miles a day for a week or two straight. It’s fun and really the only way to truly explore/photograph whatever place you’re in. After my first trip in a pair of NB’s, I was totally hooked. They always left my feet feeling great at the end of the day, no matter how much we walked. On top of having a great product, I also like their style of branding, photography, and the athletes they choose to associate with. So it was an honor to collaborate with New Balance on these recent shoots. They were some solid days where the athletes, client, agency, and production company were all great to work with. Everybody had a lot of fun and we all came away with solid content. Win Win for everybody. Looking forward to more of this.

If you haven’t seen the video The Rec League put together, check it out below. Awesome stuff. You can also check out more work from them HERE.

Click here for more of my athlete imagery.


Here are a couple images from the day that I like. Not sure if these are even the shots used for the campaign, but I like them.


Denver Crossfit Photography

Denver, Colorado Crossfit Photographs

Black and White

More experiments with sweat. As always, just looking for those different angles.

To see more of my CrossFit/Fitness images click here.

Running in downtown San Diego

San Diego Health and Fitness Photography

Happy with what we got here, but things didn't start so hot. Our first location was the rear stairs of the San Diego Convention Center. So I got there early to set up, and got kicked out before we even got started. That always sucks, but I've learned when things like that happen, it pushes me harder, and I usually come out of the day with cool stuff. You just have to improvise, and Tara was great. The portraits were actually shot in a parking garage. Who needs a studio? 

Random fact: Tara and I share the same birthday. 

Shot on a Nikon D800e and lit with Broncolor strobes. 

Glacier Point - Yosemite National Park

Best Hike in Yosemite National Park

Glacier Point

The more time you spend in Yosemite, the more you think it's an artificial world. An enormous movies set with perfect views around every corner. Send a chimp into Yosemite with a camera, and he'll come out with cool pictures. On this last visit, we spent the better part of a day hiking up to Glacier Point. And my only regret is that we didn't camp up there. It would have been all ours. This time of year the road is closed, so the only way up is to hike. Which cuts out the majority of tourists. Next time I guess? Either way, it was an awesome hike. All of the images below were made on the fly. Just snapping while Emily was hiking. Nothing staged.

All photographs of Glacier Point hiking are available for commercial licensing