New Balance - Fuel Cell

My last post had a bunch of outtakes from the first New Balance shoot with Sydney McLaughlin, but didn’t contain any tear sheets. So I thought I’d do another to share the outcome of that day. Again, great shoot with engaging athletes and an awesome client. Lots of fun had by all.

Click here to see more of my athlete imagery.

Sydney Mclaughlin

One major focus I’ve had over the past year+ has been to only collaborate with commercial clients that I have a real connection with. Whether that be because they make a product I use or their product/beliefs/brand are directly related to my own lifestyle. I personally think this is the way to have successful collaborations. If you’re not interested and you’re just there for the money, then it shows in the final images, and leads to sour relationships with the clients. Recently I was lucky to collaborate with New Balance on 3 different shoots in LA and Cleveland. I’m a late comer to the New Balance scene, only purchasing my first pair of their sneakers about 5 years ago. Ever since then though, I tell everybody that they are “a gift to your feet”. I’m lucky to do a good amount of traveling, and that travel always involves a LOT of walking. Usually 9-12 miles a day for a week or two straight. It’s fun and really the only way to truly explore/photograph whatever place you’re in. After my first trip in a pair of NB’s, I was totally hooked. They always left my feet feeling great at the end of the day, no matter how much we walked. On top of having a great product, I also like their style of branding, photography, and the athletes they choose to associate with. So it was an honor to collaborate with New Balance on these recent shoots. They were some solid days where the athletes, client, agency, and production company were all great to work with. Everybody had a lot of fun and we all came away with solid content. Win Win for everybody. Looking forward to more of this.

If you haven’t seen the video The Rec League put together, check it out below. Awesome stuff. You can also check out more work from them HERE.

Click here for more of my athlete imagery.


Here are a couple images from the day that I like. Not sure if these are even the shots used for the campaign, but I like them.


Fitness Photography-San Diego

Happy with what we got here, but things didn't start so hot. Our first location was the rear stairs of the San Diego Convention Center. So I got there early to set up, and got kicked out before we even got started. That always sucks, but I've learned when things like that happen, it pushes me harder, and I usually come out of the day with cool stuff. You just have to improvise, and Tara was great. The portraits were actually shot in a parking garage. Who needs a studio? 

Random fact: Tara and I share the same birthday. 

Shot on a Nikon D800e and lit with Broncolor strobes. 

Glacier Point-Yosemite National Park

The more time you spend in Yosemite, the more you think it's an artificial world. An enormous movies set with perfect views around every corner. Send a chimp into Yosemite with a camera, and he'll come out with cool pictures. On this last visit, we spent the better part of a day hiking up to Glacier Point. And my only regret is that we didn't camp up there. It would have been all ours. This time of year the road is closed, so the only way up is to hike. Which cuts out the majority of tourists. Next time I guess? Either way, it was an awesome hike. All of the images below were made on the fly. Just snapping while Emily was hiking. Nothing staged. I got some cool stuff, but looking through them makes me want to go back and actually set up a few shots. Maybe even with some strobes. Although the light in Yosemite is pretty hard to beat. See for yourself....

TRAVEL.MORE.

Rob Hammer