Fitness Photographer for Wellness Brands

Authentic Campaign Photography for Health, Fitness & Supplement Brands

Some shoots stick with you—and this one definitely did.

This project was created for GNC, shot at Unbreakable Performance Center in Los Angeles. The goal was to create strong, authentic visual content that aligned with GNC’s mission: fueling strength, inside and out. The story behind the people in front of the camera made that mission come to life in a powerful way.

One of the athletes featured was Kirstie Ennis, a U.S. Marine Corps veteran, amputee, and all-around badass. She's an adaptive athlete, mountaineer, and motivational speaker—and someone whose presence in front of the camera is both powerful and humbling. She doesn’t just show strength—she redefines it.

Alongside her was Jay Glazer, founder of Unbreakable and a force in both the sports and wellness worlds. His gym is home to elite athletes, fighters, and celebrities—but more than that, it’s a space that’s all about building both physical and mental toughness.

For this shoot, I focused on clean, brand-forward imagery with impact. We used Unbreakable’s raw and gritty environment as a backdrop, while keeping the lighting and compositions sharp and intentional. The visuals had to reflect real movement, real muscle, and real power—because that’s what the brand (and these subjects) are all about.

If you're a nutrition or wellness brand looking for visuals that feel grounded in real people, real athletes, and real stories—I’d love to talk. Whether your shoot calls for high-performance energy or quiet strength, I bring the same mix of professionalism, collaboration, and grit to every project.

Click here to see more of my athlete photos.

CREMO

Haven’t shaved my face in years, but on occasion I’ll take a straight razor to the dome. A while back I picked up some CREMO shaving cream at CVS and thought it was really great stuff. Very impressed. Fast forward 6 months or a year or whatever the hell it was, and we wind up collaborating together on a shoot. Said this before and won’t ever stop, it’s imperative to collaborate with clients that you have a natural connection with. Otherwise, what’s the point? A paycheck? Not worth it. If you’re shooting something strictly for the money, it will show in the images. A while back I came to this realization, that paychecks aren’t worth much. There has to be more. A connection. A relationship. So much of my focus the past couple years has been connecting with clients that I’m a fan of. Companies whose products I would use anyway. Products that fit directly into my lifestyle. Can’t say that I’m a huge groomer, but I dig what CREMO is doing. Not just with their products either. They gutted a 1948 Spartan Trailer, made it into a mobile barbershop, and have been busy driving it all over the country delivering haircuts along the way!! Talk about a natural connection. Our shoot day was really fun. We took the trailer up and down Highway 1 in San Diego to get some images that would show the Southern California vibe (they are based in Laguna Beach). And I think we accomplished just that. CLICK HERE to see more of the images and read the write up they did about our shoot as well as my book “Barbershops of America - Then and Now”. And go get yourself some CREMO products. FYI: I’ll also vouch for their bath soaps.


Denver Weight Lifting Photography

Weight Lifting Photographer

Denver, Colorado

There’s something different about the weight room. It’s not just about aesthetics or content—it's about work. Heavy, consistent, no-shortcuts kind of work.

If you’re a lifter in Denver—whether you’re training for competition, coaching clients, or just chasing personal records—you deserve more than a phone pic with a preset filter. You deserve photos that match the intensity and focus you bring to every session.

That’s where I come in.

I photograph weightlifters, powerlifters, bodybuilders, and strength coaches in real gyms across Denver. My style leans dark, gritty, and cinematic. Studio strobes let me control every shadow and highlight when the need arises—so your physique, your movement, your grind gets the attention it deserves.

We’re not faking anything here. These aren’t staged “fitspo” photos. I shoot during real sessions, with real plates, real sweat, and real intensity.

Whether you’re pressing overhead, deadlifting heavy, or just getting zoned in before a big lift—I’ll capture the moments that feel like you. The ones that say: this is who I am when the weight hits the floor.

You don’t have to be an influencer or pro athlete to get photographed. If the gym is your second home, and lifting is your thing, that’s enough.

Scroll through some of my weightlifting images below. And if you’re ready to create something that feels like it belongs on a gym wall or in a training journal—reach out. I’d love to photograph your strength - rob@robhammerphotography.com

Click HERE for more of my fitness photography.

Denver weight lifting photography

Denver body building photographer

Body builder doing bent over rows at a gym in Denver

Photograph of an old bench press

Photograph of an old bench press at an outdoor gym

Black and white body building photographer

Black and white photograph of an athlete doing shoulder exercises at a gym in Denver

Black and white photograph of a body builder working on a lat machine at a gym in Denver

Photograph of a tattooed athlete working out at a gym

Black and white fitness photography

Black and white gym photography

Black and white photograph of a male athlete working out with battle ropes at a gym

Battle rope workout

Photograph of a fitness model with back tattoos

Body builder with back tattoos

Photograph of a weight lifter cringing after a workout

Weight lifter cringing after a workout


Outdoor Fitness Photography for Athletic Brands: New Balance Track Campaign

Real Athletes. Real Action. Campaign-Level Sports Photography for New Balance

When New Balance reached out to collaborate on a campaign shoot in Los Angeles, the goal was clear: showcase their latest gear—sneakers, track pants, shirts, and shorts—on real athletes, in motion, in the environment where performance matters most.

We shot on location at an outdoor track and surrounding areas, using only natural light to create a clean, authentic feel. The athletes? Professional sprinters and runners, each one bringing real intensity and movement to the images. The result: visuals that feel powerful, vibrant, and honest—perfectly aligned with the New Balance brand.

The images were used across all platforms, from social media and web to digital ads and print. It was a collaborative process from the start, with clear art direction from the New Balance team and a shared focus on delivering visual content that felt both elevated and real.

This is the kind of work I love—translating performance and athletic identity into commercial imagery that brands can actually use to connect with their audience.

If you're a brand looking for high-impact, athlete-driven visuals—let’s talk. Whether you're launching a new product or building out a full campaign, I bring the same attention to detail, collaboration, and creative consistency that brands like New Balance rely on.

Click here to see more of my athlete imagery.

Sydney Mclaughlin

Sydney McLaughlin Photographs

Portrait - Wall Art - Olympic Champion

One major focus I’ve had over the past year+ has been to only collaborate with commercial clients that I have a real connection with. Whether that be because they make a product I use or their product/beliefs/brand are directly related to my own lifestyle. I personally think this is the way to have successful collaborations. If you’re not interested and you’re just there for the money, then it shows in the final images, and leads to sour relationships with the clients. Recently I was lucky to collaborate with New Balance on 3 different shoots in LA and Cleveland. I’m a late comer to the New Balance scene, only purchasing my first pair of their sneakers about 5 years ago. Ever since then though, I tell everybody that they are “a gift to your feet”. I’m lucky to do a good amount of traveling, and that travel always involves a LOT of walking. Usually 9-12 miles a day for a week or two straight. It’s fun and really the only way to truly explore/photograph whatever place you’re in. After my first trip in a pair of NB’s, I was totally hooked. They always left my feet feeling great at the end of the day, no matter how much we walked. On top of having a great product, I also like their style of branding, photography, and the athletes they choose to associate with. So it was an honor to collaborate with New Balance on these recent shoots. They were some solid days where the athletes, client, agency, and production company were all great to work with. Everybody had a lot of fun and we all came away with solid content. Win Win for everybody. Looking forward to more of this.

If you haven’t seen the video The Rec League put together, check it out below. Awesome stuff. You can also check out more work from them HERE.

Click here for more of my athlete imagery.


Here are a couple images from the day that I like. Not sure if these are even the shots used for the campaign, but I like them.


Advertising Photography Indonesia

Gudang Garam Cigarettes

A while ago I had the pleasure of traveling to Indonesian to shoot an ad campaign for a client. Traveling and photography are my two favorite things, so this was a great experience on a lot of levels. One of the biggest being that the cultural differences were so far from what we have here. The client I went over for is the #1 cigarette company in Indonesia (Gudang Garam), and the shoot was entirely fitness based with a slogan of “NEVER QUIT”. That would never happen in America. A cigarette company in the states would never do a fitness shoot, certainly not with that type of slogan. Smoking over there is just a way of life though, so nobody real thinks twice about it. Personally I’m not a smoker, but I tried one of the cigarettes and it was kind of enjoyable. Not like the harsh cigarettes we have here. They are more flavored and easy to smoke. Probably like a clove if I were to compare it to anything. I’ll be posting some of the actual images from the shoot later on, but below are a couple things I pulled off the internet of my images in the wild around Indonesia.

Click here to see more of my fitness work.

GudangGaram.jpg

Fitness Photography

Multiple Exposure Fitness Photography

The box jump is an exercise that I find strange to photograph. For some reason the images always just seem boring. So why not play around a little?

Click HERE to see more of my fitness photography