More Crossfit. An itch for me that will never be scratched enough.
Bryan Boorstein, who is already a freak, was training for his first physique competition. So he was in full on beast mode. We got some cool shots that day, which would turn out to be our last shoot at this old gem of a gym. Shortly after, they would close this location to focus on their bigger place on Garnet Ave. I've been shooting here on and off for the last 3-4 years, and truly sad to see it go. There are great shoot locations, then there was Crossfit PB on Cass St. Even if you try, I doubt you'll ever find another space like it. I loved it there, and appreciate the time I spent with the psychos tossing around weights. Almost felt like home. If rent wasn't so high, I'd gladly make it my studio for the rest of my life.
Found out last week that the ABB "Build Greater" ad campaign I shot last year, won a Clio Award.
"Honoring the best in sports advertising and marketing internationally, the awards are judged by the Who’s Who of the sports industry – from marketing executives and commissioners, to broadcasters and professional athletes. The Clio Sports Award recognizes “breakthrough communications that elevate sports culture in the collective consciousness.”
It 's huge honor to be involved as other winners in this category are Nike, Reebok, ESPN, Gatorade, Foot Locker, NBA, NFL, and EA Sports. Everything about this shoot was awesome. The location, athletes, client, and agency were all great. Quad's Gym is a really old school joint in Chicago. The type of place that just doesn't exist anymore. We scouted it the day before, and I knew we would come out with some great stuff. My only complaint is that we didn't have a week to shoot, so we could take advantage of every little nook and cranny in the place. Everyone at ABB was awesome. And I gelled really well with "Take Third Street", which was the agency in charge. Would love to collaborate with the whole team again.