Brent Ferris was the owner of Good Times Barbershop in Imperial Beach, CA before he sold it and moved to Missouri to open a Good Times out there. Brent might appear in my books more than anyone else. Prior to writing this blog post I went back to see when the first time I photographed him was, and 2012 is the answer. At that time I was somewhat casually working on this project in the San Diego area. He was working at Lefty’s back when they were still at their Cass St. location, but he is one of the Lefty’s OG’s from the Garnet Ave days. Since all that, he went on to cut at Capitol Barbershop where I shot for the first book. Then when he opened up Good Times in IB, we shot together for the second book. This past year I stopped at his new place in MO, but he wasn’t around and it was closed. No sweat. I’ll be back out there before too long. Can’t seem to find the scans, but I shot him back in 2012 on medium format film using an RZ67. A big bastard of a camera that produces amazing files.
Follow Brent on IG @b_ferris and the shop @goodtimesbarbershopmo
“We really didn’t learn much in there other than playing craps, smoking weed, and skate boarding all day”
1) Where are you from and what did you do before becoming a barber?
I’m from a small beach town on the south side of San Diego called Imperial Beach.
2) What was it like taking the jump from cutting in someone else's shop to opening your own? Take us through the experience. The good and the bad.
To be honest, I had no desire to starting a shop, ever. I started off over at Lefty’s Barber Shop with Brian Burt when he first opened the doors of his first shop on Garnet in Pacific Beach and then moved over to Capitol Barber Shop with AJ probably 8 years later. I worked with AJ two years and finally just woke up one day to a sign in a window that I had passed by for about 15 years (in Imperial Beach) that I always thought would be the perfect barber shop location, that eventually became Good Times Barber Shop. I was completely content in paying my booth rent and going home daily. But when I finally got to doing numbers on what booth rent was and what my bills would be, they almost equaled out with the deal I was getting on the spot in IB and I couldn’t pass it up!
What obstacles did you face with opening that shop? What did you do to increase business?
One of the biggest obstacles I had with opening my first shop was building it out all myself. I decided to go with pallet wood walls and man those were a pain in the ass to take apart! I literally busted my ass working at Capitol Barbershop, get off work, went home, got the kids to bed, and then headed over to the new shop and worked in there until about 1-2am. I completed the shop in just about a month with working on it daily and all days on the weekend.
3) After owing your own shop in Ocean Beach, you decided to sell it, move to the middle of Missouri, and then open a shop there. Why?
I really did it all for my family! San Diego cost of living was just getting outrageous and my family is number one! Plus, every time I visited my family in Missouri I wondered, why the fuck is there no real barbershops here?! So I sold my shop off to one of the guys who worked with me, Adam Foxworth, and packed up and left to MO.
4) How was that process different from opening the first?
It was scary! I had 10+ years of clientele in San Diego to open a shop, so it didn’t seem bad and then moved to a little country town in the middle of Missouri where I didn’t know anybody other than a couple of family members. I was like, “shit, did I do the right thing?!” It has worked out great though. From the get go, it’s been crazy busy and picking up steam every week!
5) You're known for giving very fast high quality haircuts? How are you able to be so quick yet still keep the quality so high? Why can't other people do that?
Hahaha, I don’t know who told you that but yeah I cut pretty quick. I guess I’ve just been lucky to be able to cut quick, talk shit, and efficiently. I’m kind of a multi tasker, so that probably helps?
6) What was barber school like for you? Why did you start?
Barber school was kinda like being in jail, very segregated by race and always some shit popping off. We really didn’t learn much in there other than playing craps, smoking weed, and skate boarding all day. I got started originally because Brian Burt was my barber and he kept telling me every time I’d come into Milts shop (where he was working before he opened Lefty’s), to go to barber school. I sat there one day and asked him what barbering was all about other than cutting hair and the first thing he said was, “you’ll be your own boss”. That sold me on the spot!
Can you go into more detail about all the shit that was going on in barber school? Did you ever think about dropping out?
Haha. Barber school was a trip. People smoked weed in the side alley of the school, craps were played in the back room where we had “class” and we dealt with a lot of homeless coming in the school because of our location. It was definitely a fun time though! Not much was taught in my school. It was kind of up to you how much effort you wanted to put into learning. I would always go and watch Brian Burt cut and he’d teach me stuff that I would take back to school and work on. What better time and place to practice when you’re in school. If you fuck their hair up it didn’t matter as much as when you get into a shop.
No, I never thought about dropping out. I had my eyes set on the future of what barbering was going to possible bring me and that kept me going. There were definitely times I hated being there, especially once you’re getting close to being out and you feel like “you know it all”.Haha. Then once you’re out it’s a completely different story. Your cuts have to count and be great cause you want that guy to come back and potentially refer people to you.
7) Where do you find inspiration inside/outside the barber industry?
I just love checking out barber shops when ever I’m visiting places. If I’m traveling I’m checking out barber shops. Other than that I love watching friends and rad people do cool stuff and making it happen, no matter what the skill is!
Any one person in particular that you look up to?
I would have to say Brian Burt for sure! Taking me under his wing when he had just started Lefty’s and trusted me to work there. He definitely taught me a lot on cutting hair and running a successful, clean, and welcoming barbershop!
8) What do you do outside the shop? Hobbies, obsessions,collections, etc.
Some times I feel like I do too much! I love building custom hot rods, which is what I did before becoming a barber. I’m a big collector of American vintage stuff such as flags, old barber poles, and many other random things. I grew up surfing so that’s always been a passion of mine along with shaping surf boards. Now that I’m in the mid west I do a lot of fishing, deer hunting, and beer drinking! I love craft beer which is a big part of me and my wife’s life. We visit breweries frequently and travel to find new ones.
Do you think building hot rods and shaping surf boards has anything to do with your skill as a barber?
I believe it does! As a hot rod builder and surf board shaper there’s a lot of attention to detail when your building. You need to have that vision of the build/board/haircut before you even put a tool to them and having the skills of all of those translate into each profession.
Favorite craft brewery?
Man this is a hard question, I just love beer! If I had to really dissect a brewery though, since I’m into aging and cellaring beer I’d probably have to go with Lost Abbey Brewing Co in San Marcos, CA. They make some of the most complex stouts, sours, and Barrel Aged beers around. Their brewer-Tomme Arthur, is one of the best in the business!
9) How do you feel about what barbers are doing with IG?
I’m not the biggest fan of social media so I don’t participate in IG and Facebook too much. To be honest it’s never gotten me any long term customers or paid me anything so I don’t take the time to always be posting haircuts and stuff. It’s cool for the newer generation but I feel I want to stick with the traditions of the old school way and let my work behind the chair speak for its self rather than posting it out to the world.
10) Random thoughts on being a barber.....
It’s the greatest fuckin thing I’ve ever done with my working life!! There’s so much enjoyment knowing you can brighten up somebody’s day with a good haircut.
If not for barbering I wouldn’t be where I am and be able to support my beautiful wife and kids!
11) What is your biggest career/life fuck-up that lead you to a realization or to start a better way of life?
I wouldn’t say it was a fuck up but it was definitely a change in life. I started surfing at a young age and thought I would turn pro so I moved to Maui and surfed my ass off every day and came to the realization that I didn’t want that anymore. I then moved back to California and that is when I started getting into barbering with the help of my roommate at the time Adam Fuqua who is a great tattoo artist. He’s the one who introduced me to Brian after a night of tattooing him.