Working with brands that you naturally click with is such a rad thing. I've talked a lot in the past about personal projects,and their benefits, but this is the perfect case. For the past 5-6 years I have been working on my barbershop project. And to be honest, it hasn't been until the past year or so that I've put much effort into getting it out there. That effort combined with the social sharing by people who are naturally pumped about the project has lead to exactly what I had hoped. Brands within the barber industry reaching out to connect with me. That's amazing. Like any other industry there are schwappy companies, and then there are those that stand out. Uppercut Deluxe is one of the later. I dig their brand and what they are all about. Ironic that they sell hair pomade as I have a shaved head, but whatever. Doesn't matter. I dig what they do and they dig what I do. Rad group of people too. So when Uppercut reached out about a collaboration, I was really excited. After just a couple short conversations we developed a way to incorporate both of our "products", and the video below is the first sample of things to come. I love working on these so much. The barbers audio really brings the images to life, and is something that people can connect with on a different level. Check back soon to see more of this.