Working with brands that you naturally click with is such a rad thing. I've talked a lot in the past about personal projects,and their benefits, but this is the perfect case. For the past 5-6 years I have been working on my barbershop project. And to be honest, it hasn't been until the past year or so that I've put much effort into getting it out there. That effort combined with the social sharing by people who are naturally pumped about the project has lead to exactly what I had hoped. Brands within the barber industry reaching out to connect with me. That's amazing. Like any other industry there are schwappy companies, and then there are those that stand out. Uppercut Deluxe is one of the later. I dig their brand and what they are all about. Ironic that they sell hair pomade as I have a shaved head, but whatever. Doesn't matter. I dig what they do and they dig what I do. Rad group of people too. So when Uppercut reached out about a collaboration, I was really excited. After just a couple short conversations we developed a way to incorporate both of our "products", and the video below is the first sample of things to come. I love working on these so much. The barbers audio really brings the images to life, and is something that people can connect with on a different level. Check back soon to see more of this.
Uppercut Deluxe
Check out the full length blog post and High Res Imagery. https://www.uppercutdeluxe.com/blog/barbershops-america-photographic-essay-rob-hammer/
Allow us to introduce you to 'Barbershops of America' a Photographic Essay by Rob Hammer.
Rob spent the better part of three years road tripping (flew to AK+HI) to all 50 states in search of old barber shops that represented their place in the United States and the history of barber shops as we know it today.
During that time he traveled over 50,000 miles and visited roughly 750 barbershops. Only about 75 of the best made it into the book.
We've teamed up with Rob to bring you never before seen imagery from Four such barbershops. The stories, the people and the shops immortalized in these images, represent a generation of barbers from simpler times. Just real people earning a living through their chosen craft. In our opinion it serves as a timely reminder of what the industry is all about.
In the age of social media and self promotion, it can be easy to lose sight of the true identity of barbering. A timeless trade that combines creativity and customer service into a true art form. Rob's imagery captures the essence of the craft in its purest form.
Part 1 features Tony's Barbershop in Greenwich Connecticut. Check out the full length blog post on Tony's and his shop
https://www.uppercutdeluxe.com/blog/barbershops-america-photographic-essay-rob-hammer/
We hope you enjoy them us much as we do.