Fitness Photography

Raleigh, North Carolina Fitness Photography

With all the ups and downs of commercial photography, there is one thing I never want to stray away from, and that’s fitness photography. No matter what is going on in your life, fitness should always be an answer. Have a bad day? Go work out. Bad week? Go sweat. You never regret working out, but as they as, you’ll always regret not working out. Sort of comparing apples to oranges, but I also get an immense amount of satisfaction from documenting others working out. Just being a fly on the wall for the sufferfest is almost as good as getting my own sweat.

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San Diego Fitness Photography - Person doing a kettlebell workout with a tattoo that reads "Strive for Greatness" on his back.

Strive for Greatness

A person working out in an empty warehouse gym in San Diego, California. Bear Republic Gym.

Raleigh Fitness and Health Photography

A guy working out with kettlebells at Bear Republic Gym. San Diego Fitness Photography.

Fitness Photography - Raleigh, NC

An athlete with large blisters on his hands after an intense workout. San Diego Fitness Photos.

Health and Fitness Photography - Raleigh, NC

Two girls high five each other after an intense workout in a gritty gym. San Diego Fitness Photography.

Health and Fitness Photography - Raleigh, NC

An athletic girl sits on a medicine ball after an intense workout at a Crossfit gym. San Diego Fitness Photography

Raleigh Fitness Photographer

Health and Fitness Photoshoot - Raleigh, North Carolina

If you’re in the fitness world then chances are you follow brands like Rogue, Nike, 2XU, Rhone, and Reebok because of the guaranteed stream of fitness related content. They are easy follows. I realized a while back that I’m a hard follow. My photography is focused on my interests, which are quite varied. Just look at the blog post previous to this one. It leads off with an older women in a white fur jacket and hat riding her bicycle down a cobblestone street in a postcard European town. So what does that have to do with gritty images of an athletic girl working out? Nothing other than both subjects interest me. Admittedly the woman riding her bike could be classified as a fashion photograph, a subject that bores the hell out of me. I’d classify it more as a culture or travel photo though. The point is, if you’re following someone like me, it’s because you like my photography, not necessarily all of the subject matter. People will always say “you have to specialize”. Why? It certainly make it easier to market yourself that way, but why limit yourself to shooting one subject matter your whole life? I love photography and using it for various purposes like documenting life, not just to create ad campaigns for clients. That’s fun too, but there’s got to be more than that. Stay tuned for the next post on a subject unrelated to fitness that will no doubt preach about the value of personal project, again……

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New Balance - Fuel Cell

My last post had a bunch of outtakes from the first New Balance shoot with Sydney McLaughlin, but didn’t contain any tear sheets. So I thought I’d do another to share the outcome of that day. Again, great shoot with engaging athletes and an awesome client. Lots of fun had by all.

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Southern California Fitness Photographer

Gym Shark Photo Shoot

Health and Fitness Lifestyle Photography

Been a long time since I’ve posted some commercial work, but here are a couple outtakes from a shoot I did for UK based fitness apparel company Gym Shark. They make really nice stuff and gave me a lot of freedom to shoot pretty much on my own, which I always love. The athlete just did his thing and I did mine. No real staging of any kind. Good times.

To see more of my fitness images click HERE.



San Diego Fitness Photographer

Bear Republic Crossfit

Can't ever see becoming sick of shooting CrossFit. It's too real, which means that it never gets boring.  There is never a need to stage anything. You just let everything happen in front you and do your best to capture it. Real sweat. Not that from a spray bottle bullshit. 

www.robhammerphotography.com/crossfit

Running in downtown San Diego

San Diego Health and Fitness Photography

Happy with what we got here, but things didn't start so hot. Our first location was the rear stairs of the San Diego Convention Center. So I got there early to set up, and got kicked out before we even got started. That always sucks, but I've learned when things like that happen, it pushes me harder, and I usually come out of the day with cool stuff. You just have to improvise, and Tara was great. The portraits were actually shot in a parking garage. Who needs a studio? 

Random fact: Tara and I share the same birthday. 

Shot on a Nikon D800e and lit with Broncolor strobes.