Been a long time since I’ve posted some commercial work, but here are a couple outtakes from a shoot I did for UK based fitness apparel company Gym Shark. They make really nice stuff and gave me a lot of freedom to shoot pretty much on my own, which I always love. The athlete just did his thing and I did mine. No real staging of any kind. Good times.
There is always a particular itch that is scratched when I shoot fitness like this. Unrehearsed real workouts. Nothing staged. Just as a fly on the wall waiting for things to unfold. While looking at these images months after the shoot I realized that neither of them was sweating, which is very strange. Then I realized how hot it was that day and that their sweat was just instantly evaporating. They didn’t complain.
More Crossfit. An itch for me that will never be scratched enough.
Said it before, and I'll say it again, I love shooting Crossfit. Especially when your client wants to go 110% into a workout instead of just setting up shots. When an athlete is going for it, your images turn out much more authentic. Real effort. Real sweat. Real pain.
Bryan Boorstein, who is already a freak, was training for his first physique competition. So he was in full on beast mode. We got some cool shots that day, which would turn out to be our last shoot at this old gem of a gym. Shortly after, they would close this location to focus on their bigger place on Garnet Ave. I've been shooting here on and off for the last 3-4 years, and truly sad to see it go. There are great shoot locations, then there was Crossfit PB on Cass St. Even if you try, I doubt you'll ever find another space like it. I loved it there, and appreciate the time I spent with the psychos tossing around weights. Almost felt like home. If rent wasn't so high, I'd gladly make it my studio for the rest of my life.