Western Photography

Cowboy Photography - American West - Cattle Ranching

Maybe it’s the nostalgia? Maybe it’s the hats? I don’t know. However you spin it though, I appreciate everything going on in the pictures here. To really boil it down though, there are a couple factors that turn me on to this culture and lifestyle. First is the freedom. Cowboys/ranchers/farmers. Whatever you want to call them. They work their asses off, but they do so on their own terms, not someone else’s. They freelance, like me. I always say that if I’m not exhausted, dirty, or bloody by the end of a shoot, then chances are it wasn’t that much fun. And I wouldn’t dare to compare the work I do in a day to that of a cowboy, but I certainly connect with it. Another part is their “work” hasn’t changed that much since the old days. Sure there are more laws and guidelines, especially in California, but the bones of it is pretty much the same. And there’s a lot to be said for that, especially since everything else in the world changes minute by minute, and not usually for the better. The simplicity of their trade is another parallel to draw. That’s not to say that what they do is easy, because it certainly isn’t. Quite the opposite. With photography everyone is so focused on gear, gear, gear. Gotta get the latest and greatest piece of gear. Gotta light this with 12 strobes or it won’t look good! Admittedly, I was guilty of that in the past too. At a certain point though, I realized that was all about false impressions. Yes, your equipment needs to be at a certain level to operate as a professional, but that doesn’t mean you constantly need to be upgrading. Having a better camera doesn’t make you a better photographer. Hell, if you know what you’re doing, you could make an entire career with one camera and one lens. So you don't need that new 150 megapixel Medium Format bullshit. Fun to play around with? Yup. Not what matters though. Focus on making images not on the gear. That’s what I mean by simplicity. Location is the last thing I’ll mention. In general, the places where these people live and work is also something I connect with. Living in San Diego has a lot of pluses, but I’d much rather be out in the mountains or the country. It feels more like home and fits my personality/interests much more. Along with the location comes a certain type of attitude or lack there of. City people and country people are just different. No way around it. I prefer the later.

What a day this was with Spencer and Jessica of the Anderson Cattle Company (click to buy some of their beef) and their crew. Really grateful to have documented the work done by these folks. Not only was it fun, but also incredibly impressive. Watching the control they had over their horses and the way they used them as vehicles was a pleasure. That goes for the women too. They can rip. At the end of the day I asked one of the guys how long it took until he was comfortable with that sort of environment. To which he replied that you don’t, really. “Controlled chaos”. You just get use to the controlled chaos, he said. A very fair and accurate way to describe that type of event.

Something well worth noting in my opinion is that none of the people you see in these pictures were paid to be there. They are all friends of the Anderson’s and volunteered to work their asses off in the hot sun. A favor that is always returned over and over again throughout their lifetimes. On this day they helped on their ranch, but next time the Anderson’s will be the one’s lending a hand. The way life should be.

One of my favorite photographers of all time is William Albert Allard. He made a great deal of photographs in the American West documenting the lifestyle and I’d argue that nobody has ever done it better. In one of his books he talked about time spent on a ranch with some cowboys in Nevada. He asked one of the guys if he was ever afraid of being replaced by a machine. “Bill, they just ain’t come up with nothin’ yet that’ll take as much abuse as a cowboy”.

Follow along with the Anderson’s on IG @2aranchwife

More Western Cowboy Photographer here

Syndicate Barbershop - Long Beach, CA

Best Barbershop in Long Beach, California

Syndicate Barbershop - Photography

Walk around any city or town in America and you’ll see far too many permanently closed doors from COVID. A lot of business’ couldn’t deal with the financial stressors and effects from COVID. Syndicate Barbershop in Long Beach, CA isn’t one of them, thankfully. In fact, they just celebrated 20 years or haircuts in the best way possible. With a block party. I’ve always loved Syndicate and proudly displayed their facade on the cover of version 2 of Barbershops of America. It’s a great shop that fits perfectly within the funk of Long Beach. And the turnout for the party was also quite fitting. People watching at it’s finest. This was the first REAL party I’ve been to since before COVID began and it will be a tough one to beat. Tim did it up right. Check back in another 20 years and hopefully I’ll be posting photos from their 40 year anniversary!

Click here to grab a copy of Barbershops of America

Advertising Fitness Photographer

Commercial Fitness Photography - Advertising

Fitness Photo Shoot - Workout - Health

A number of years ago I received a new assignment email from a long time client wanting some fitness photography. That’s not out of the ordinary, but their specific request was. They wanted some “bright and happy” fitness shots. My immediate response that I actually said out loud while reading the email was “why are you contacting ME?” Normally with advertising photography, clients/brands/art directors etc. are painfully specific about who they choose for a shoot. There’s a running joke/story out there about a food photographer who was showing his “fruit” portfolio to a client that needed his services. His work was exquisite. More beautiful images of fruit you could not find. The client loved what he did with apples, oranges, bananas, mango, kiwi, pineapple, etc.. After going through the whole portfolio though, she asked him “but can you photograph a yellow apple? Are you fuckin kidding me??? That sums up a lot of the photography industry . Most people aren’t capable of making the mental bridge and want a photographer to be so specific that they specialize in shooting “yellow apples” or whatever the fuck the case might be. I probably botched the story itself, but you get the point. Until receiving that email about a “bright and happy” fitness shoot, it was something that I’d never done. My style was always dark and gritty and probably the thing I was most known for. I thought, what the hell, let’s give it a go. So I took the assignment and ended up really enjoying it. Since then there have been a number of clients who have hired me to make images in a similar style for them. It’s been fun and I look forward to that change in pace/style from the dark and gritty. Currently working on a new gallery for the website of bright fitness images. Until then though, enjoy these shots which were made for a few different clients over the past year or so. They are a mix of indoor/outdoor and shot with natural light, strobed, bounced, diffused, etc, etc, etc


Swami's - Surfing

Swami’s Surfing - Wall Art - Photography Prints

Garry Winogrand said “everything is photographable” and nobody should argue with him. A lot of photographers get caught up in their “niche” or what ever it is their clients expect from them. That’s fine, but it’s also a very limiting. They think that showing other work with different subject matter will turn off their clients and “followers”. And that’s one of the major problems I have with the photography industry. It wants everyone to fit into a category and play by the rules of that particular category. If you’re a commercial shooter then you can’t shoot editorial. And a photographer that shows in museums/galleries can’t shoot for commercial clients because it will cause the fine art world to lose respect for their fine art work. Bullshit. Shoot whatever the fuck you want and don’t worry about what anyone else thinks. Even if you play by all the rules, you still won’t win everyone over. Not even close. So photograph whatever turns you on and it will eventually attract the right people. Take a look through my website and you’ll see quite a variety of subject matter. Everything from the most famous professional athletes to obscure street scenes without any people at all. How are they all connected? They aren’t. It’s just what I enjoy shooting. Everything on my website is in some way directly connected to my life and lifestyle. What I shoot isn’t for everybody, nor do I want it to be. Either way, I show up 110% on every shoot whether that’s for a client or for images that won’t ever come off my hard drive. I love photography and making images of everything.

For the better part of the last 15 years San Diego has been my home. You would think that at some point surfing would be added to the list of regular activities, but it hasn’t, and probably won’t. In fact, I don’t have much draw to the ocean aside from its obvious beauty and calming effects. As a dedicated backcountry snowboarder though, I have a large appreciation for the sport of surfing and the obvious parallels between the culture and lifestyle of the two sports. So when it comes to photography, it doesn’t matter to me that I don’t surf. There are aspects that draw me to photograph the sport. Like the images you see below. Are these images that my clients want to see or expect from me? No. Do I plan on pursuing assignments in the surf world? Definitely not. But Swami’s is an iconic surf break and I enjoyed making these and think of them as the kind of images I like to see coming from the world of snowboarding. So there has to be a crossover.

Contact me directly to purchase Swami’s surfing prints for your home, office, or commercial space - rob@robhammerphotography.com