If you’re looking for real outdoor-lifestyle imagery that isn’t staged, you’re in the right place. I partner with fly fishing gear brands, editorial, and outdoor lifestyle clients who value authenticity above all.
Fly fishing is a horrible disease. One minute you think you’ve got it all figured out, then 30 seconds later you’re cursing the day you picked up a fly rod. Perhaps that never ending challenge is what keeps so many coming back? A good friend introduced me to the sport a decade ago during a trip to the mountains in Colorado. Prior to that, it seemed like a boring sport that old men did to get away from their wives, but I couldn’t be more wrong. That day I just kinda tagged along with my camera because there was nothing else to do. He sat down for a break at one point, so I picked up his rod, and have been inconsolable ever since. This obsession has taken me to a slew of iconic American rivers and creeks in search of fish and photographs. Each one changing the way I look at life and sport.
At first you just need to catch a fish. Then you want to catch the biggest fish. And as time goes on you realize the fish are a small part of it. The culture and adventures with friends in the most beautiful places on planet earth are energizing and addicting, but the quiet moments really make it all sink in. These combined experiences over the years show you how special rivers are. So the sleepless nights thinking about fish will always continue, but we also need to put the rod down once in a while, to ensure that our rivers stay wild and clean. As a photographer and lover of the outdoors, it’s important to use my skills for good, to collaborate with other people, brands, and organizations who share the same mentality about conservation.
I offer both fine art wall prints (various sizes) and commercial/editorial licensing. If you’re ready to bring your fly-fishing brand to life, or add a true outdoor moment to your space, let’s chat.
rob@robhammerphotography.com
“Over the years I’ve fully explored a handful of these little mountain creeks, casually fished a few dozen others, and have hiked or driven past dozens or maybe even hundreds more on the way to somewhere else—and I’ve barely scratched the surface. There are thousands of them in the American West and that many more over the border in Alberta and British Columbia. Some days it worries me that I’ll never be able to get to all of them.”
- John Gierach -