Golden Crown Barbershop is located in Laguna Nigel, CA and it’s fearless leader; Cory Danger is the subject of today’s Q&A. Over the years I’ve had a few interactions with Mr. Danger (who looks quite royal in the first image below), and if I was forced to use one word to describe him it would have to be jolly. He always seems to have a smile on his face. There is even something happy about the way he walks, which all makes sense after hearing what he had to say. I’m a huge fan of his answers because they really come from him and they are all very positive as well as informative. A lot of people are afraid to be outwardly honest and positive in settings such as a barbershop, so this stuff is cool to hear.
You can follow Mr. Danger on Instagram @goldencrowncory and the shop at @goldencrownbarbershop. Or at their website www.goldencrownbarbershop.com.
“I try and give my guys a strong sense of self worth and ask them to conduct themselves appropriately. It’s very much a mutual respect.”
1) Where are you from and what did you do before becoming a barber?
I live in South Orange County California. Been here most my life. Before I was a barber I bounced around jobs. I’ve always worked since I was about 13. My mom started her insurance business in our home and I was her shipping department. I remember when I was 15 I asked for a phone in my room and the next day there was a fax machine and a box of fax paper rolls. I had to deliver her faxes whenever they came in and couldn’t use the phone during business hours. So it was all mine after 5 and weekends!
How do you think that experience translated into what you do now?
Its created a priceless value on work. It doesn’t matter how small or large the work load is I do something everyday. It’s like a steam powered engine, the fire must always be burning to keep the train moving.
2) Your shop(s) have a unique feel. Can you talk about the thought process of building them and why/how you run them the way you do?
I worked in a few different shops before opening my own, 5 to be exact. I built the stations with every comfort I ever wanted. I believe today it’s known as ergonomic. The counter is 42” high so I don’t have to bend to get my tools. Each station has a sink, lather machine, paper towels, trash can, register, air hose and plenty of power. We share a hot towel cabi. That was the center of my universe, the rest is just to look cool. More for the customers to have something to look at then me. As far as the way I run my shops I consciously made the decision to take everything I didn’t like about people I worked for and do the opposite. I also put a lot of value on a barber being an independent contractor. I try and give my guys a strong sense of self worth and ask them to conduct themselves appropriately. It’s very much a mutual respect.
3) As the owner of 2 (soon to be 3) shops, you’re the “boss” of a lot of barbers. Can you talk about what that’s like and how you handle all the different personalities while still keeping the culture the way you want it to be?
I lean heavy on that independent contractor ideal that I mentioned. I have a set of standards I expect and within those parameters you’re free to be whoever you want. My crew has helped me develop a very good system of self regulating. Being a walk in only shop if one barber isn’t in sync with the rest it can damage the whole operation. I’ve got a couple of guys that are managers and do a good job putting out fires before they catch my attention. I hate to be cliché saying we’re a family but we are a very bonded group of guys and our loyalty to the shop is greater then an individual. I’m only the “Boss” when I absolutely have to be.
4) What is the thing that sticks out to you that separates good barbers from great barbers?
Customer service. We are in the service industry and that should be the first thing every barber learns. Leave your shit at the door, it’s all about the person in the chair, not you.
5) What’s going through your head as you’re about to open the 3rd shop?
Pure excitement. Each time I open a shop I leave the previous one and work full time at the new one. I get to experience being a new shop owner again while simultaneously being a seasoned shop owner.
What are the biggest roadblocks or hassles with opening a new shop?
At this moment it’s the city and permits. Every city has different rules and regs and if you miss one box that you need to check off the form it could push the whole build out back 2 weeks. Lots of I’s to be crossed and T’s to be dotted.
6) When you stop and think about being a barber, what makes you feel the best?
The immediate connection I have with generations before me. I can meet a 75 year old barber and within minutes share stories, frustrations, proud moments or whatever it is and be connected. A brother in arms if you will.
One of the most obvious differences between the old timers and your class is first impressions.Most guys now are covered in tattoos, so I’m wondering how the old timers normally react when you introduce yourself as a barber?
When I was younger it was definitely met with a guarded response. It almost seemed to start as an interview of sorts more then a conversation until I answered enough questions correctly. I’ve been a licensed barber for 12 years now, there’s no more vetting process. I can definitely say I’m guilty of carrying on that tradition of an interview introduction as well though.
7) What do you get into outside of the shop? Hobbies, obsessions, collections, etc.
I’m a single dad and I have a two boys that take all my attention when not working. I think now is a good time to say I don’t just cut hair and own barber shops either. I co-produce the MusInk Tattoo Convention & Music Festival here in Orange County as well as have several festivals I provide pop-up barber shops at. I’ve recently started an in house barber program for some action sports companies in the area as well. What I’m saying is my hobby and obsession is barbering and applying it to as many different avenues as possible. As far as collections go I collect old barber equipment and good times.
I’m sorry, did you say that you collect good times?
Hell yeah man! I’m all about making memories and sharing experiences with friends and family. Forget a bucket list it should be a to do list.
8) Where do you find inspiration within/outside the barber industry?
Entrepreneurs, rags to riches stories, the struggle! I love to learn about personal growth. I’m a biography fiend. Books, documentaries, podcasts, anything really. Real life happenings you know.
Within my world of barbering I don’t find inspiration, I find more comfort. I like the history of the trade. I used to joke that the last major breakthrough in barbering is when our tools became electric.
Are there a couple you’d really recommend?
Ella Brennan: Commanding the Table is an awesome documentary about a legendary restaurateur and New Orleans Icon. Petty: The Biography is the last book I read about Tom Petty and his life. Mike Rowe has a podcast called The Way I heard it. He does incredible 10 - 15 minute stories about all types of people through out history and reveals who it is at the very end. I think he's up to 100 episodes now, my kids and I like to listen to them while we're driving.
9) Advice for someone trying to open their owns shop?
Don’t. Unless your city doesn’t have a good barber shop. If it has a couple shops already go to the one you can devote yourself too. That has a crew of guys you can celebrate and commiserate with. I’m guilty of stepping on toes with my shops but I’ve also had my toes stepped on a lot! Thankfully where I am it’s so over populated everyone can eat.
10) Random thoughts on what you do….
Here’s some advice for anyone that’s been licensed for 5 years or less;
Barbering has never been more popular and profitable then it is right now. Find an old guy and listen to what he has to say. Don’t fuck this up for the rest of us!
11) What is your biggest career/life failure that has in turn caused you to change in a positive way?
I've had failures in life and career but they've never been negative. Positivity is a mind set that takes constant practice and application. For example, I had a barber supply and men's grooming shop for almost 3 years that I closed down. It was a conscience and calculated closure that taught me more then I could have ever imagined. I lost money, owed money, had to shut down a website, liquidate fixtures and product fast and way below what I paid for it. Then I had to explain to customers and friends and family over the next year why I closed it, constantly talking about my "failure." I chose to see the positive through the whole process. I gained new business experiences and lessons that the barber shop could never provide. Now I can take that knowledge and apply it to the barber shop and other business opportunities that come up. Constant practice and application.
Great stuff, Mr. Danger. Thank you.