America

My America gallery of images is the one that gets the least attention and interest from people/clients. Which I find strange because sometimes I think it's my best stuff?  Either way it's something I've been shooting for a long time, and will continue shooting forever. Lately I've been getting a lot of images request from clients for other bodies of work, which is always a gift because it forces you to go back through old hard drives, causing me to look at images I haven't seen in a long time. And whatever it is about time, that factor has made turned me on to images that I thought were worthless in the past. That might be a problem, but then again it might just be part of the process. Regardless, I'm happy to have stumbled upon these images that have been during road trips from as far back as  2011, and as recently as a few months ago. Can't wait to get back out on the road. 

The Basketball Hoops Project -Fathom Gallery

I always think to myself that any photographer who really gives a shit will invest heavily in personal projects. That's not to say you have to spend a lot of money, but invest yourself. Shoot something that's just for you and let that project develop a life of it's own. You'll be glad you did.  I also think that a photographers personal project begins without even knowing it. In your own time you shoot what you're randomly and naturally drawn to. Then over time, a small collection or series of images comes together that you didn't even realize you were creating. The even greater part is over the same period of time, that body of work naturally grows followers of people with similar interests. Those people can be totally random, but they can also be commercial clients who want to buy your images or pay you to make something similar. That's a win on all levels. No longer are you searching for the right clients. Now the right clients are looking for you.

I don't care who you are, things can get slow from time to time. And what happens during those lows, is that you take assignments you're not right for. Maybe it's not your speciality, or maybe you just don't give a shit? Either way, you shouldn't have taken it because it always shows up in the work. Everyone who views an image can tell if it's right or not. When a photographer wants to make a great image he'll do whatever he can to make it. But when the interest isn't there, or they just took the job for the money, you can see it. I decided a long time ago that I'd rather be broke than take assignments that aren't right for me. I use to take them all the time, and it just led to bad relationships and bad images. Definitely not the kind of thing you want out in the world as a freelance photographer. So I started investing heavily in my own projects while also shooting commercially. And after years of building up different portfolios, all that work is starting to pay off. One of them in particular is starting to get really fun, The Basketball Hoops Project. Last February the project had it's first exhibition in New Orleans for NBA All-Star Weekend. And just recently I signed on with Fathom Gallery in Los Angeles. They will not only be sourcing shows for the project and selling prints, but also seeking commercial licensing. I'm really excited about this partnership, and look forward to seeing where it goes. 

Creating images for the right clients is always fun. For a company to choose you out of all the other photographers in the world is a great compliment. When your personal projects start to take flight though, that's the real reward. Hugh Hefner died yesterday. Calling him a legend would be an understatement. Among the many great things he's ever said, my favorite has to be "Life is too short to be living someone else's dream". 

Go out and create for yourself. 

I made this image back in April of 2011 during a road trip with my mother. At the time the Hoops Project wasn't even a thought. Yesterday though,  after stumbling on this,  it made me wonder if it was? 

THE BASKETBALL HOOPS PROJECT

FATHOM GALLERY

Basketballhoop-066.jpg

Hoops

Back in my hometown now, after a cross-country road trip. Photographically it wasn't the most productive. I got some cool stuff, but not as much as I was hoping for. The main focus was BASKETBALL HOOPS, which is something I've been shooting all over the country for the past year and a half. It's a lot of fun and brings me to some amazing small towns that are completely off the grid. The longer I do it, the harder it gets to find unique hoops. That all part of the treasure hunt though. 

TRAVEL.MORE.

Rob Hammer

Road Trip

One of my favorite forms of travel is the road trip. It's the best way to see what ever part of the world you are in. And the only way to really experience local cultures/foods that you would otherwise miss by flying. Next week I will be starting a cross country road trip back to New York to be with family for the holidays. It's something I've done many times and always look forward to. As of this post, I have road tripped through all 50 states (flew to AK+HI) for my Barbershop project. And this time around will be working on my most recent project, Basketball Hoops. Being on the road with other people is always fun. For these however, it's just me and Mojo (dog). Which I prefer, because it allows me a lot more time on my own to shoot, without worrying about inconveniencing anyone else. It's something I really encourage every photographer to do on a somewhat regular basis.

This image is from a road trip last September to Colorado. We stopped to "use the bathroom" and our car happened to be in the perfect spot with perfect light. Love Arizona. Anyway, I'll be regularly posting to this site during my trip, so be sure to check back. 

TRAVEL.MORE.

Rob Hammer