The Basketball Hoops Project

Of the many things I learned while shooting for the barbershop book, is that the longer you shoot one project, the harder it gets. And for only one reason, that the bar continues to rise. Which by all arguments is good. When this project first started, it was fairly easy to find unique hoops. Now I can drive to the east coast and back with only actually shooting 4 or 5 hoops. And as long as they are quality, then it doesn't matter. But I can drive thousands of miles without finding anything that works, and it makes you wonder how much farther you can take the project. Then right around the corner you find a gem, and all the sudden you're back on track. Love that. 

The Basketball Hoops Project

Among other things that I haven't been posting about, is my Hoops Project. The past 6 months has been filled with road trips, which means I've been busy sniffing out hoops along the way. Not only that, but last month I had a small printed book filled with these images sent out to companies/agencies all across America. Hope to get some feedback on that soon. 

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The Basketball Hoops Project

Over the past year+, I've been doing a lot of traveling/shooting for my hoops project. And think it has developed into a pretty cool body of work. Yesterday the gallery got a nice update, so head over there and check it out. Also decided to try and get these images out there, and currently working on a nice promotional booklet that will be sent nationwide to a large handful of magazines, companies, and ad agencies. Hopefully they will dig it.....

WWW.THEBASKETBALLHOOPSPROJECT.COM

 

Steph Curry- NBA MVP

Steph Curry was just named the NBA MVP. And it couldn't be any more deserved. If you have watched him play this year, then you know why. He's just operating at a different level. I shot this image of Steph last year for NIke Basketball and Foot Locker in Los Angeles. He was a pleasure to shoot with. Genuinely nice dude. Big fan of the "Dark Knight". 


Hoops

Back in my hometown now, after a cross-country road trip. Photographically it wasn't the most productive. I got some cool stuff, but not as much as I was hoping for. The main focus was BASKETBALL HOOPS, which is something I've been shooting all over the country for the past year and a half. It's a lot of fun and brings me to some amazing small towns that are completely off the grid. The longer I do it, the harder it gets to find unique hoops. That all part of the treasure hunt though. 

TRAVEL.MORE.

Rob Hammer