ABB-"Build Greater" campaign wins a Clio Award

Found out last week that the ABB "Build Greater" ad campaign I shot last year, won a Clio Award.

 "Honoring the best in sports advertising and marketing internationally, the awards are judged by the Who’s Who of the sports industry – from marketing executives and commissioners, to broadcasters and professional athletes.  The Clio Sports Award recognizes “breakthrough communications that elevate sports culture in the collective consciousness.”

It 's huge honor to be involved as other winners in this category are Nike, Reebok, ESPN, Gatorade, Foot Locker, NBA, NFL, and EA Sports. Everything about this shoot was awesome. The location, athletes, client, and agency were all great. Quad's Gym is a really old school joint in Chicago. The type of place that just doesn't exist anymore. We scouted it the day before, and I knew we would come out with some great stuff. My only complaint is that we didn't have a week to shoot, so we could take advantage of every little nook and cranny in the place. Everyone at ABB was awesome. And I gelled really well with "Take Third Street", which was the agency in charge. Would love to collaborate with the whole team again. 


Canelo Alvarez

Over the course of my career, I've had some great opportunities to shoot with some world class athletes. All of them impressive in their own right, but not many who compare to Canelo Alvarez. When he goes at the heavy bag, he's going %110. It's like he only has one speed. And the sound his gloves make when they connect is amazing. We shot for quite a while, so it was really cool to feel and hear the rhythm of his routine. He's very vocal during the whole thing. Without a doubt, the most intense and intimidating  153 lb. person I've ever been around. Really cool guy, and a pleasure to shoot with. He couldn't have given more to the day if we asked him to. It was all out there. 

A couple of my favorites from the Everlast ad campaign.